Global business
Georg Ell, Phrase CEO, on why localization is key for global business and how it can help brands expand their reach across markets.
Global business
Discover how transnational strategy works and how it can help growing companies improve efficiency and reduce costs when going global.
Global business
Discover how multi-domestic strategy works and how companies can improve local competitive advantage with high customization of products and services to local needs and preferences.
Global business
Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
Global business
Discover what makes an international strategy beneficial for companies on track for global growth, especially in the early stages of expanding globally.
Global business
By understanding the pros and cons of globalization, your company can make informed decisions. Discover what globalization means for business and how you can benefit from international markets.
Global business
Explore how bad translation can damage a global business and how you can avoid making the same mistakes when addressing international markets.
Global business
Understanding customer needs across cultures can be challenging given the diversity of global markets, but some proven techniques can help you get off to a good start.
Global business
Global expansion offers many business benefits but can be risky without careful planning. Prepare for global markets with the right strategy.