Georg Ell, Phrase CEO, on why localization is key for global business and how it can help brands expand their reach across markets.

Discover how transnational strategy works and how it can help growing companies improve efficiency and reduce costs when going global.

Discover how multi-domestic strategy works and how companies can improve local competitive advantage with high customization of products and services to local needs and preferences.

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.

Discover what makes an international strategy beneficial for companies on track for global growth, especially in the early stages of expanding globally.

By understanding the pros and cons of globalization, your company can make informed decisions. Discover what globalization means for business and how you can benefit from international markets.

Explore how bad translation can damage a global business and how you can avoid making the same mistakes when addressing international markets.

Understanding customer needs across cultures can be challenging given the diversity of global markets, but some proven techniques can help you get off to a good start.

Global expansion offers many business benefits but can be risky without careful planning. Prepare for global markets with the right strategy.