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Close-up of red and white cars parked outside a modern dealership building, representing global automotive expansion and regional market presence.

Global business

The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back

Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX, and onboarding to gain traction in new markets—and turn global strategy into sustained success.
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Global business

The AI revolution in gaming: personalization, efficiency, and the bottom line

AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from a creative experiment into a business-critical engine for growth, scalability, and global player engagement.
Two factory workers operating and inspecting automated manufacturing equipment in a smart factory setting.

Global business

Smart factories, smarter risks: How AI is reshaping manufacturing

Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also poses risks to your business’ workforce, security and culture. For global manufacturers, success also depends on the ability to deliver consistent experiences, processes, and communications across every language and market.

Global business

From ambition to action: How language leaders can tame the AI beast

Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management to agentic AI and innovation culture.

Global business

How global mobility platforms are redefining speed through language

Discover how top mobility providers like Uber, BlaBlaCar, and Heetch are turning localization into a growth driver—boosting release speed, customer experience, and operational efficiency.

Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights for smarter expansion strategies.
A digital rendering of Earth at night, showcasing glowing blue network lines connecting various regions across the globe, symbolizing global business expansion, international connectivity, and digital transformation.

Global business

How to win globally – The key to successful business expansion

Want to scale your business internationally? Discover key insights on how businesses are driving revenue growth, customer engagement, and building a competitive advantage in global markets.

Global business

Four product expansion strategies to drive business growth

Learn how to drive growth with four proven product expansion strategies—innovation, bundling, re-segmentation, and localization. Explore real-world examples from HubSpot, Toast, Notion, Netflix, and more.

Global business

ACA section 1557 compliance in practice – Part 3: Metrics, tools, and real-world examples for 2025

In the final part of our series on ACA section 1557 compliance, Learn how HHS evaluates compliance, explore key healthcare language access metrics, real-life scenarios, and integration strategies.