Join us at Devcom 2025
We’ll be in Cologne, August 17-19, for Europe’s largest game developer event, in partnership with AWS. Stop by the Phrase pod at the AWS booth to meet the team and see how studios streamline localization and scale global content delivery. Catch our joint session with Unity to learn how successful developers deliver high-quality, multilingual player experiences from day one.
Don’t miss our session!
Global Growth Starts Early: Localization Built for Game Devs
Today’s players expect immersive, high-quality experiences in their own language from day one. But for many studios, localization is still a last-minute task. The result is often delays, quality issues, and costly rework.
In this session, experts from Unity and Phrase will explore how game developers can avoid these challenges by building localization into their workflows from the beginning.
Learn how early planning, automation, and cloud-based tools can simplify and scale localization across teams, platforms, and markets without slowing down production.
We’ll share strategies from studios that have done it successfully and show how the right setup can accelerate development and support long-term global growth.
Date: August 19, 2025
Time: 11:45 – 12:15
Speakers:
Semih Altinay
VP AI Solutions, Phrase
Marie-Claude (MC) Lavoie
Senior Manager, Marketplace Partnership & Operations Lead, Unity
Meet the team at the AWS Booth
See how game studios accelerate localization and deliver immersive, high-quality experiences to players everywhere.
Visit the Phrase pod inside the AWS booth to learn how the Phrase Platform manages translation across every content layer, from UI to in-game dialogue. Semih Altinay, VP of AI Solutions, will demo how developers integrate Phrase with tools like Unity and GitHub to keep production moving.
With translation memory, automated quality checks, and continuous localization, Phrase helps teams launch multilingual games faster and more efficiently.
