Optimizely integration
Accelerate global content delivery with the
Optimizely integration from Phrase.
Automated content translation for Optimizely
Automate and streamline your website content translation in the Optimizely CMS with Phrase. No more manual exports, costly delays, or disconnected workflows – just fast, high-quality translation that keeps your brand voice consistent across every market.
With this integration, source content flows directly from the Optimizely CMS to Phrase’s AI-powered platform. It is then translated, using advanced AI and/or human review for added precision. Translations are then automatically synced back into Optimizely, eliminating manual steps and ensuring a fully automated process.
From siloed processes to full automation
Before integrating Phrase, marketing and localization teams often struggled with a fragmented, manual approach to translating Optimizely content. This led to high costs, inefficiencies, and limited quality control. With Phrase’s Optimizely integration, teams can now automate the entire translation process—ensuring faster turnaround times and greater control over quality.
| Before Phrase | After Phrase |
|---|---|
| Content translated manually by a Language Service Provider (LSP) | Fully automated translation sync between Optimizely & Phrase |
| Separate processes between marketing & localization teams | Centralized localization workflows with unified TM & TB |
| High costs of manual post-editing effort | AI translation & TM integration reduce post-editing effort |
| No direct quality control by the localization team | Full control over quality & automation via Phrase |
Centralized workflows
No more manual handovers or complex exports.
AI-driven translation quality
Flexible AI-powered translation with human-in-the-loop review.
Brand consistency
Maintain tone, terminology, and accuracy across every market.
Why choose Phrase for Optimizely localization?
Unlike other Optimizely translation integrations, Phrase unifies all localization workflows on a single platform.
Lower post-editing costs
By leveraging unified Translation Memory (TM)
Greater quality control
With centralized Quality Assurance tools
Automation-first approach
To reduce repetitive, manual work
State-of-the-art AI translation
For faster turnaround and lower costs
Phrase in action
A global leader in risk management and certification, currently translates Optimizely content using an LSP-managed integration. Its 32-language workflow involves manual translations, leading to high costs and inefficiencies.
By switching to Phrase’s Optimizely integration, the company can:
– Automate translation syncs between Optimizely & Phrase
– Leverage TM and AI-powered translations to reduce post-editing costs
– Gain centralized control over vendors, quality, and automation
This enables significant cost savings, efficiency gains, and brand consistency at scale.
Webinar: Automate and scale content translation with Phrase and Optimizely
April 3, 4pm CEST I 10am EDT
Get an exclusive first look at the Phrase-Optimizely integration! This session will show you how AI-powered automation can streamline your website content translation. Say goodbye to manual exports and disconnected workflows—this seamless integration gives you centralized control over vendors, quality, and automation.
FAQs
How do I set up the Optimizely integration?
To set up the integration:
- Enable automated workflows to manage the translation cycle.
- Ensure you have an Optimizely account and admin permissions.
- Log in to Phrase TMS and navigate to the integrations section.
- Select Optimizely and authenticate your account.
- Configure settings such as content types to be translated and language pairs.
What content types can be translated?
The integration supports text content, metadata, product descriptions, web pages, marketing materials, and user interface elements from Optimizely.
What languages are supported?
Phrase supports over 800 language pairs, making it ideal for global localization needs.
Can I use machine translation (MT) with the integration?
Yes! The integration supports Phrase Language AI, which allows access to over 30 MT engines, including Google, DeepL, Microsoft, and Phrase NextMT. The MT Autoselect feature ensures the best machine translation engine is chosen for each language pair.
Where can I get further support?
Access detailed documentation and support articles related to integrations, including the Optimizely-Phrase integration, in the Phrase Support Center.