How are localization leaders redefining roles to win in 2026?

Join Phrase for a conversation with Notion and SurveyMonkey, two leading global brands that have intentionally reframed their localization roles, alongside Kevin O’Donnell, Global Growth Advisor.

The panel will share why these teams moved beyond “localization,” what they gained by reframing their roles around customer experience, and how it changed their visibility and involvement across the organization.

This webinar explores how redefining the localization role—from title to mandate—helps teams move from execution to strategic participation, align more closely with broader business goals, and earn a stronger voice in global decision-making.

Key takeaways:

• Reframe the Role: Learn how leading brands are repositioning localization to move from execution to strategic participation.
• Rebrand with Intent: Understand the thinking behind role and title changes at Notion and SurveyMonkey—and the impact on visibility and collaboration.
• Connect to Business Outcomes: Discover how to clearly articulate localization’s value in terms the wider organization understands.