Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.
Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.
Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.
Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.
Kevin Miller is a veteran CMO with 35+ years shaping brands like McDonald’s, Coca-Cola, PepsiCo, and Disney. He led The Fresh Market’s turnaround from the worst company to work for in America to USA Today’s ‘America’s Best Supermarket’ in a year. He joins host Jason Hemingway to explain how.
Host Jason Hemingway is joined by Annette Franz, Customer Experience leader, author and the Founder and CEO of CX Journey Inc., along with Phrase CEO, George Ell. They discuss how strong cultural foundations help organizations stay relevant locally, scale with intent, and deliver lasting business results.
In this episode of In Other Words, Jason Hemingway is joined by Lorena Morales to explore how enterprise leaders can align teams, connect revenue operations to strategy, and use AI to stay focused while scaling globally.
In this episode, Jason Hemingway is joined by Rob Giglio, Chief Customer Officer at Canva, and Georg Ell, CEO at Phrase. They explore what it takes to build and execute global Go-to-Market strategies that don’t just launch well, but land with lasting impact.
In this episode, we speak with Dr. Meeta Vouk, Vice President of AI and Analytics at Teradata, about how enterprises are building automation strategies that can scale responsibly across highly regulated environments.
