AI at Phrase
Built to run global content at scale, Phrase uses AI to support how content is created, adapted, reviewed, and delivered, with clear human control at every stage.
Built for global content operations
AI is embedded across the Phrase Platform, forming the infrastructure teams rely on to run global content operations at scale. It automates content flow through intelligent reuse, applying quality checks, and escalating decisions only when human input is needed, keeping delivery predictable as volumes increase.
Explore how AI supports each stage of the global content lifecycle
Phrase uses AI to orchestrate decisions across the entire global content lifecycle, so automation, quality, and human oversight work as one integrated operation. Teams can scale content with confidence, safeguarding brand integrity, intent, and governance while providing full visibility into performance.
High-volume content is translated at scale, with defined rules for where automation is deployed and where human oversight is required. Teams increase throughput without compromising governance or quality standards.
Brand guidelines are applied at the system level enabling content to be adapted for different markets and contexts while preserving intent and brand voice, ensuring relevant communications at scale.
Automated quality and consistency checks run continuously, identifying issues early and preventing costly fixes later in the process.
Human attention is directed to the content that carries the highest risk or impact, reducing unnecessary review cycles while protecting accuracy and nuance.
Performance data is captured and applied to future work, improving predictability, quality, and efficiency as content volumes grow.
Approved content is systematically reused across projects and markets, reducing duplication while protecting consistency and prior investment.
Intelligence where it counts
Phrase applies AI at the points that determine scale, quality, and risk across global content operations.
- AI informs routing, reuse, and prioritization decisions
- Quality and consistency are enforced through built-in controls
- Human oversight is applied where impact and risk are highest
- Performance improves through measurable insight
Flexible by design. Controlled by you.
AI at Phrase fits into existing workflows, with configuration handled directly in the platform. Teams decide where AI is applied, how much assistance is used, and when human oversight is required.
Full automation
Accelerate high-volume, low-risk content with templated workflows.
Intelligent assistance
Receive suggestions that teams can accept, refine, or ignore.
Manual override
Disable AI entirely for sensitive, regulated, or high-priority content.
AI you can trust
Phrase has spent more than a decade building AI for global content operations, engineered for governance, scale, and real operational use.
Ranked a Leader
Phrase is recognized as a Leader in the Forrester Wave™ for Language Technology Q3 2025, with top scores for AI and strategy.
The direction is clear. There’s no turning back from AI. Phrase has helped KuCoin automate at scale without sacrificing control. Our priority now is continuing to improve quality and drive even further efficiency
Phrase has fundamentally changed our economics. FunPlus has automated at scale while improving visibility, quality, and speed.
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
Phrase has provided the scale and automation required to keep pace with Pega’s growth. It is not simply a matter of managing greater volumes of content, but of doing so with greater speed, visibility, and control, ensuring that every market receives what it needs on time.
Take the next step
As content volumes grow, the difference is no longer whether teams use AI, but whether they control it.