Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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The $80 trillion reason to rethink your partnerships
McKinsey projects that partner ecosystems will drive $80 trillion in annual revenue by 2030, representing one-third of total global revenue. Forrester’s 2025 research found that 61% of B2B leaders say…
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Every tool that does everything does nothing well
Five percent. That’s how many generative AI pilots achieved meaningful results, according to MIT research covering 300 deployments. The lesson for executives is not that teams should stop building. It…
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Why the best product localization stories are the ones nobody tells (and how product teams get there)
The best market launches are the ones you forget happened. No last-minute translation scramble and no war room…just a new locale going live roughly on time while the team gets…
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Where is the next generation discovering brands?
YouTube, gaming, and AI assistants are fast becoming key discovery channels for the next generation of consumers. As these environments continue to grow, businesses need content operations that can support…
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Have you googled your brand in another language?
Search for your brand in another language and you may discover a very different customer experience. As AI accelerates content creation, maintaining a consistent brand across every market is becoming…
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Can AI Agents find your brand?
AI agents are already comparing products, evaluating brands, and influencing billions of dollars in purchases. The question is whether they can find, understand, and recommend yours.
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Beyond post-editing: Rethinking translation as an interactive, adaptive process
Building on Part 1’s case against the post-editing paradigm, Alon Lavie outlines a new model for human-AI collaboration in translation. Today’s LLMs make it possible to rethink translation as an…
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Your global content needs more than translation: Introducing the Language Intelligence Platform
Every global company has the meeting: a campaign lands at home and falls flat everywhere else. The instinct is to fix the translation. The real problem started much earlier. Here’s…
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The $3 trillion ecosystem nobody designed
Customers don’t care how the ecosystem behind the experience is structured. They care whether the experience works. Drawing on insights from leaders at Nike, Tripadvisor and Phrase, this article examines…
