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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
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Software localization

Working with Android Per-App Language Preferences

Discover how to cater to Android users who choose a language different from the system language for a specific app and provide them with a seamless experience. 📱 🌐
 iOS localization blog post featured image | Phrase

Software localization

iOS I18n Testing Explained: Checklist, Examples, and Tips

Uncover the power of iOS i18n testing to make your app shine across languages and regions, winning over a global audience and boosting user love for your app. 🌍
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Global business

How to Market a Product: 10 Promotion Strategies for Reaching New Customers

Looking for ideas on how to market a product on a global scale? Here are best practices that won’t let cultural differences trip you up.
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Software localization

A Comprehensive Guide to React Native Localization

Learn how to make the most of React Native localization using the Expo framework and create an inclusive, user-friendly app with a global appeal.
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Translation management

Translation Technology: A Look at Its Past, Present, and Future

Learn all about the evolution of translation technology, how it can help growing companies expand globally, and how to choose the right translation technology provider for your needs.
 Ecommerce content delivery | Phrase

Localization strategy

5 ways to make human-AI translation transform your global marketing strategy

Learn from forward-thinking ecommerce and online retail giants how to harness the power of human and machine translation for faster content delivery.
 Global ecommerce growth guide featured image | Phrase

Localization strategy

5 Key Strategies to Speed Up Time to Market for Global Ecommerce Growth

Employ effective localization management strategies to help teams across the business get their products and content to each target market more quickly.
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Localization strategy

Unlocking the Full Potential of International Marketing Campaigns: A Guide for Automotive Marketers

International marketing campaigns call for a bulletproof plan that covers everything from strategy and implementation to what makes localization technology critical to success. Follow this guide to start…
 Automotive localization blog post featured image | Phrase

Localization strategy

Revving Up Localization: How to Accelerate Automotive Expansion into Untapped Markets

A purpose-driven, data-powered localization program and comprehensive technology partner enable automotive companies to accelerate global growth.
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