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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
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Translation management

What Is Translation? A Guide to Transferring Meaning Between Languages

Translation is a vital step in going global, and getting it right from the start is key for the success of any global expansion strategy.
 Translation management blog category featured image | Phrase

Translation management

The Complete Guide to Improving Translation Quality

Improving translation quality is a continuous effort with many moving parts. Here’s what it takes to set up an effective translation quality assurance process.
Localization strategy blog category featured image | Phrase

Localization strategy

Marketing Localization: A Guide to Connecting with International Audiences

Find out how integrating localization into your global marketing strategy can lead to more successful campaigns and give you a competitive edge in local markets.
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Localization strategy

Localization Examples: What Airbnb and Uber Tell Us About Going Global

Learn from the localization examples of global companies like Airbnb and Uber to better inform your own localization strategy.
 Software localization blog category featured image | Phrase

Software localization

Angular Tutorial on Localizing with ngx-translate

Learn all about Angular i18n with ngx-translate to change the language of your global application at runtime without reloading the whole app.
 Software localization blog category featured image | Phrase

Software localization

The Ultimate Guide to Angular Localization

Learn end-to-end Angular localization with the built-in i18n library and explore third-party internationalization alternatives along the way.
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Translation management

What Is Segmentation in Translation?

Learn the definition of segmentation in translation, what benefits it offers, and how to meet its challenges with proven best practices.
 Product localization guide featured image | Phrase

Localization strategy

From Ground Zero to Global Hero: How to Make the Most of Product Localization

Product localization is the process of adapting a product or service to the culture and language of customers in a target market. Get to know best practices to make it work for your business.
 Localization strategy blog category featured image | Phrase

Localization strategy

How to Choose the Right Localization Services

Localization services are used to adapt products to the culture and language of different target markets. Learn how to choose the best provider for your needs.
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