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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
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Global business

The impact of AI-driven translation on global content marketing

Discover how combining AI with human expertise drives engagement and growth across international markets.
 A promotional ebook cover image for "Maximizing Global Ecommerce Sales: How Language Creates a Strategic Advantage" by Phrase. The image features a person holding a credit card while shopping on an ecommerce website on a laptop. The website displays a "Shop Now" banner promoting a discount, and the image highlights the role of language in ecommerce success with colorful icons representing different languages. The Phrase logo is positioned at the bottom left, accompanied by a modern gradient background.

Global business

The key role of language and customer experience in global growth

Discover how AI-driven solutions can help you break language barriers, boost customer experience, and increase conversion rates. Read on to explore key insights from our latest ebook, Maximizing Global…
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Global business

Lessons from the Automotive Industry: How Suzuki’s Localization Strategy Dominated India

Discover how Maruti Suzuki mastered localization to dominate the Indian market, while Ford stumbled. Learn key lessons on cultural adaptation, customer insights, and AI-driven strategies to fuel global…
 Feature image for the blog post titled "Great Expectations: Localization in 2025," showcasing four panelists: Marco Trombetti (Translated), Renato Beninatto (Nimdzi), Luz Pineda (Motorola Solutions), and Georg Ell (Phrase), set against a deep blue background with the title prominently displayed.

Global business Localization strategy

Step into 2025: Key Localization Trends to Watch

Explore the future of localization with insights from leading experts at Translated, Nimdzi, Motorola Solutions, and Phrase, and discover how AI and LLMs are reshaping the language industry for 2025 and…
 Hand holding a smartphone displaying a digital Earth, with interconnected lines symbolizing global mobile connectivity and international market expansion.

Global business

Going Global: Mobile App Localization Strategies to Win Customers and Drive Growth

Discover how mobile app localization accelerates global market expansion. Learn through real-world case studies about the role of cultural awareness, strategic planning, and localization technology in…

Global business Localization strategy

Ethical AI: The Evolving Role of Localization Managers

Explore how localization managers play a crucial role in using AI ethically within the translation industry, balancing automation with cultural sensitivity, and addressing issues like bias and transparency…
 The exterior of the Monterey Conference Center with signage for LocWorld Monterey 2024, a conference focused on localization, AI, and global communication strategies, showing people entering the building under a clear blue sky.

Global business Localization strategy

LocWorld Monterey 2024: Seven Key Trends and Takeaways

Discover the top trends from LocWorld Monterey 2024, including AI’s transformative role in localization, strategies for global reach, and insights on building accessible, inclusive digital experiences.
 Silhouette of a business professional with futuristic data visualizations and global maps overlayed, representing the use of AI tools and analytics in global business expansion and localization efforts.

Global business

Choosing the Right AI Tools to Power Your Global Business Expansion

Discover how AI-enabled tools can streamline your localization efforts, helping you expand globally with efficiency and consistency, and explore key criteria for international growth.
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Global business

How AI Can Supercharge Your International Expansion Strategy

Learn how AI can streamline your international expansion by automating localization, enhancing customer experiences, and accelerating global market entry.
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