Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
- All
- Global business
- Localization strategy
- Machine translation
- Phrase and beyond
- Software localization
- Translation management
-
Why the post-editing paradigm is breaking down in the age of LLMs
Progress in translation quality is no longer driven primarily by better models. It’s driven by how those models are orchestrated, and the gap between a well-orchestrated system and a one-shot…
-
Who’s accountable for what AI says to your customers?
When AI generates and adapts messaging across dozens of markets at a scale no human team can review in full, the failures are rarely dramatic. They show up quietly, as…
-
Why treating international growth as a bolt-on keeps failing, and what shifting left fixes
Shifting left means bringing localization expertise into product and go-to-market decisions at the planning stage, not at launch. Here’s what that looks like in practice.
-
Global by design, not by default
International growth fails when it is treated as a bolt-on. Kevin O’Donnell explains why SaaS companies need global-first operating models, dedicated accountability, market-level dashboards, and localization infrastructure built for scale.
-
Why video localization belongs in your core workflow
For many localization teams, video still sits outside the system. Text moves through mature workflows, while audio and video rely on separate vendors, tools, and review processes. The next step…
-
David Aaker: Why brand strength is being quietly eroded by short-term thinking
David Aaker, widely regarded as the Father of Modern Branding, explains why awareness is no longer the problem, relevance is, and why leaders who reduce brand to performance metrics are…
-
Is your content winning customers or just reaching them?
The assumption that content which reaches customers will also win them is costing global organizations more than most of their dashboards will ever show. Georg Ell, CEO of Phrase; Dr.…
-
Localization workflow automation: 10 ways modern teams scale global content
Discover ten practical localization workflow automations from CMS integration to custom MT training that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can revolutionize your localization…
-
The leadership gap holding back enterprise AI
Enterprise AI is advancing fast, but many organizations are failing to translate experimentation into real advantage. Alvarez & Marsal’s Raf Postepski explains why success depends on leadership, strategy, and redesigning…
