Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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Chris Dell: Former Booking.com exec on the hidden operating system behind global scale
Chris Dell spent 14 years building content at Booking.com, but his perspective goes far beyond volume. In this episode, he explores why content is the hidden operating system behind global…
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Why high-quality automatic subtitling is harder than it looks
Subtitles are more than text on screen. Explore why segmentation, typography, and AI make automatic subtitling far more complex than it first appears.
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Build or buy? You’re probably asking the wrong question
Building a translation prototype is easy. Making it work at scale is another story. This article explores why most organizations succeed with a hybrid approach: buy the infrastructure and build…
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Machine translation post-editing: best practices, workflows, and tools in the AI era
Discover how machine translation post-editing enables global teams to scale multilingual content using AI translation, automated workflows, and human linguistic expertise.
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Global travel growth is accelerating, but conversion and loyalty are won locally
Every head of product knows that users want to feel at ease and well understood when they use a new app or website. If travel brands can achieve this by…
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Why localization ecosystems outperform traditional vendor setups: Insight from Argos Multilingual and Personio
Localization teams often spend more time coordinating vendors than managing translation. In this webinar discussion, Personio, Argos Multilingual, and Phrase explore how ecosystem collaboration can remove operational friction and help…
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The cloud nexus: Localized infrastructure and the next tech revolution
Hybrid cloud, edge AI and 5G are transforming how global technology platforms operate. As infrastructure becomes more distributed, companies must manage new challenges around compliance, content delivery, and regional regulation.…
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Todd Unger: The ten seconds to win or lose a customer
Todd Unger, Chief Experience Officer at the American Medical Association, discusses how modern buying decisions often happen in just seconds. In this episode of In Other Words, he explores the…
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Rethinking retail growth: why precision beats scale
Retailers are chasing scale, but growth in 2026 comes from precision. Learn how market-aware omnichannel, adaptive AI, localized mobile commerce, and culturally relevant social strategies unlock higher conversion, retention, and…
