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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
Stakeholder management blog post featured image | Phrase

Translation management

What Is Segmentation in Translation?

Learn the definition of segmentation in translation, what benefits it offers, and how to meet its challenges with proven best practices.
 Translation management blog category featured image | Phrase

Translation management

Business Translation: What It Is, and How to Manage It

Business translation is the process of translating any type of text into one or more target languages to accompany global business activities.
 Translation management blog category featured image | Phrase

Translation management

From Lost in Translation to Resonance: Optimizing Content Translation for Global Success

Content translation doesn’t have to be difficult. You just need the right strategy and technology in place at the beginning—and then it’s all about execution.
 Translation management blog category featured image | Phrase

Translation management

What Is Pseudolocalization?

Learn what pseudolocalization in software development is and how it can help in successfully launching an app for a global user base.
 Translation management blog category featured image | Phrase

Translation management

The Best Translation Blogs Every Translator Should Follow

We searched the internet for the best translation blogs every translator should follow, and here are our ultimate favorites.
 Translation management blog category featured image | Phrase

Translation management

What is transcreation? The Art of Marketing Across Cultures

Transcreation takes marketing to the next level. Learn why transcreation works, and get to know the processes and tools you need for success.
 Translation management blog category featured image | Phrase

Translation management

How to Start a Translation Career: A Guide for Students

Building a successful translation career requires a great deal of commitment. Get to know all the secrets, tricks, and tips on becoming a top-notch translator.
 Translation management blog category featured image | Phrase

Translation management

Translation Memory: What It Is, and How to Use It

Explore how a translation memory can help you increase productivity and quality when adapting a product for international markets.
 Translation management blog category featured image | Phrase

Translation management

Terminology Management: Best Practices for Using a Term Base for Translation

Term bases are indispensable resources for any business expanding globally. Learn how a term base can help in upholding translation quality and consistency.
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