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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
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Global business

Brand Excellence: The Key to Global Success

The best brands get their strength from a consistent identity. But global success demands flexibility, and a willingness to change up messaging and tactics
 Cover image for the blog post "Harnessing Hyperautomation in Localization," featuring portraits of the five panelists: María Jesús de Arriba Díaz, Maziar Nodehi, Charlie Keating, Phil Ritchie, and Esther Curiel, against a background with interconnected lines and nodes.

Global business Machine translation

The Real Benefits of Hyperautomation in Localization: Insights from Industry Experts

Learn how leaders from Zoetis, Pega, Venizum, Vistatec, and Workday are leveraging advanced hyperautomation to enhance efficiency, improve customer service, and drive strategic growth.
 A panel of six people, including Georg Ell, CEO of Phrase, engaged in a discussion at LocWorld51. The panelists are seated on high stools in front of a backdrop displaying event sponsors. They are holding microphones and appear to be actively participating in the conversation.

Global business Localization strategy Phrase and beyond

Four Crucial Localization Trends from LocWorld51

What are the biggest trends affecting the localization industry right now? Join us for a round-up of the biggest talking points from LocWorld51.
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Global business Localization strategy

Enhancing Brand Equity In New Markets: Insight from Puma, Glovo and On

Learn how global brands like Puma, Glovo, and On leverage localization strategies to maintain brand consistency, differentiate from competitors, and build loyalty in new markets.
 headshots of Simone Bohnenberger from Phrase and Arle Lommel from CSA Research | Phrase

Global business

How to Hyperautomate Business Growth: Five Key Strategic Insights from our Expert Panel Webinar.

Discover the transformative potential of hyperautomation from our expert panel webinar.
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Global business

Advancing Across Borders: A Strategic Roadmap for Manufacturing Businesses

Learn more about how manufacturing businesses can maximize the effectiveness of their global expansion endeavors by implementing a well-defined set of strategies.
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Global business

Global Expansion Unveiled: A Blueprint for Tech Enterprises

Explore common challenges that tech companies deal with in international markets and find solutions to navigate global expansion with confidence.
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Global business

Speaking Your Customer’s Language: A Complete Guide to International Marketing

Explore how international marketing helps businesses promote products and services in different target markets by adapting them to local wants and needs.
 Global standardization strategy blog post featured image | Phrase

Global business

Global Standardization Strategy: Navigating Uniformity and Variation for Business Growth

Global businesses adopt standardization for brand consistency and operational efficiency. Discover the benefits of a global standardization strategy—and how localization can mitigate its limitations.
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