Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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David Aaker: Why brand strength is being quietly eroded by short-term thinking
David Aaker, widely regarded as the Father of Modern Branding, explains why awareness is no longer the problem, relevance is, and why leaders who reduce brand to performance metrics are…
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Is your content winning customers or just reaching them?
The assumption that content which reaches customers will also win them is costing global organizations more than most of their dashboards will ever show. Georg Ell, CEO of Phrase; Dr.…
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Localization workflow automation: 10 ways modern teams scale global content
Discover ten practical localization workflow automations from CMS integration to custom MT training that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can revolutionize your localization…
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The leadership gap holding back enterprise AI
Enterprise AI is advancing fast, but many organizations are failing to translate experimentation into real advantage. Alvarez & Marsal’s Raf Postepski explains why success depends on leadership, strategy, and redesigning…
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Loc360°: What global content leaders are talking about in 2026
Across five global cities, content and localization leaders are rethinking how their work drives business impact. From shifting perceptions of value to navigating AI and data challenges, these are the…
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Navigating regulation, compliance, and antitrust in gaming
Gaming companies that integrate compliance into product design, localization workflows, and go-to-market planning can reduce launch delays, avoid regulatory penalties, and access more markets simultaneously. Rather than treating legal alignment…
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Aarron Spinley: Why customer experience is built on flawed assumptions (and what leaders should do instead).
Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts and surface-level metrics to manage their customers. Aarron Spinley, author of The Customering Method,…
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Why accessibility matters in translation tools: Improving our CAT editor
Accessibility is shaping the future of translation tools. Learn how WCAG-aligned improvements in the Phrase CAT editor are helping linguists work faster, with greater clarity and fewer barriers.
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Global retail challenges 2026: 7 hurdles and the strategies to overcome them
Retailers in 2026 face mounting pressure from economic uncertainty, fragile supply chains, cybersecurity threats, and rising competition from direct-to-consumer brands. This guide breaks down the key challenges shaping the global…
