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Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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Every market is a new market
Your brand and your existing playbook will earn you a foothold in a new market. What they won’t do is carry you to sustained growth. Kevin O’Donnell on why international…
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Phrase is the Language Intelligence Platform.
Most companies claim to be AI-first. This is what it actually looks like: a rebuilt operating model, four strategic product initiatives, a Forward Deployed Engineering programme, and a new approach…
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Should you build or buy your localization infrastructure?
The instinct to build is strongest in engineering-led companies. But maintaining a localization platform over time is a different problem than building a proof of concept — and most organizations…
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How AI and hyper-localization are changing international growth
The real opportunity in AI isn’t faster output — it’s reaching audiences that were previously too niche or too expensive to serve. Kevin O’Donnell explains why hyper-localization is becoming a…
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A model that generated billions in Europe didn’t survive the US market
The companies capturing real value from AI aren’t the ones with the biggest budgets or the most sophisticated tooling. They’re the ones that understood early that the technology was never…
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Why most companies don’t have an international dashboard, and what it’s costing them
When you break global revenue down by individual market, patterns emerge that should be driving strategic decisions. Most companies don’t have the reporting infrastructure to see them.
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Who should own international growth?
When no single leader owns international performance, investment scatters, team priorities diverge, and the signals that would tell leadership where to act never surface in a coherent way.
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Why the post-editing paradigm is breaking down in the age of LLMs
Progress in translation quality is no longer driven primarily by better models. It’s driven by how those models are orchestrated, and the gap between a well-orchestrated system and a one-shot…
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Who’s accountable for what AI says to your customers?
When AI generates and adapts messaging across dozens of markets at a scale no human team can review in full, the failures are rarely dramatic. They show up quietly, as…
