Blog
Expand your knowledge and unlock growth with our insightful collection
of blogs.
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- Global business
- Localization strategy
- Machine translation
- Phrase and beyond
- Software localization
- Translation management
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The Emoji is the new Lingua Franca… but are we all speaking the same way?
Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
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Automated quality assessment of GenAI-based translation
As GenAI reshapes enterprise translation, legacy quality metrics fall short. This post explores new methodologies—from Auto Adapt evaluations to LLM-as-a-judge—to assess translation accuracy, consistency, and fit-for-purpose at scale.
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AI and the transformation of global tech and SaaS
AI is reshaping how tech and SaaS companies build, personalize, and scale their products. From streamlining workflows to powering global customer experiences, this new era of human-AI collaboration is redefining…
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Localization as code: a composable approach to localization
Why is localization still a manual, disconnected process in a world where everything else is already “as code”? Learn how a composable, developer-friendly approach brings localization into your CI/CD pipeline,…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
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The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back
Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX,…
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Make your localization data work for you: Insights, impact, and automation with Phrase Data
Learn about the ways strategic teams are leveraging Phrase Data to generate actionable insights and deliver measurable impact.
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The AI revolution in gaming: personalization, efficiency, and the bottom line
AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from a creative…
