Christina Bylin, Chief Marketing Officer at CarParts.com, explains how brands can scale globally by combining data-driven insight with empathy, cultural relevance, and authentic human connection.

B2B buying behaviour is changing fast. Digital-first buyers now expect the speed, transparency, and convenience of consumer experiences. This article explores how manufacturers are responding through omnichannel strategies, localized digital journeys, and self-service buying models that meet global customers where they are and drive growth across markets.

AI is only as good as the data behind it. Data strategy leader Willem Koenders explains why global AI success depends on data governance by design, strong ownership models, and balancing global consistency with local realities.

Trust is not earned through reach alone. Customers engage when brands sound familiar, culturally aware, and human. This article explores how language, tone, and local context directly impact trust and commercial performance in a global, AI-driven content landscape.

Localization is often seen as a cost, but Nataly Kelly argues it is one of the most powerful drivers of global growth. By tying localization to revenue, aligning teams around cultural fluency, and designing customer experiences that adapt to local expectations, companies can strengthen relationships and scale more effectively in every mark

How do you turn around a struggling supermarket brand? CMO Kevin Miller shares how The Fresh Market rebuilt trust, launched a high-performing loyalty program, and aligned culture, finance, and strategy to become America’s most loved supermarket.

Winning in global markets requires more than presence. These data points reveal how leading companies are adapting products, communication, and customer experiences to compete internationally. From AI workflows to multilingual support, the evidence shows what drives global growth in 2025 and beyond.

In conversation with Phrase CEO Georg Ell, CX Journey founder Annette Franz shares why culture must act as an organization’s operating system — driving every decision, behavior, and customer interaction. Learn how leaders can align teams, scale trust globally, and create lasting connections between employees and customers.

Companies that tailor content for each region see stronger engagement, faster conversions, and shorter time to market. By adapting communications to local audiences, they build trust, improve efficiency, and drive growth. AI-powered language technology platforms like Phrase make this process scalable and cost-effective across global operations.