Building a translation prototype is easy. Making it work at scale is another story. This article explores why most organizations succeed with a hybrid approach: buy the infrastructure and build the capabilities that differentiate their business.

Every head of product knows that users want to feel at ease and well understood when they use a new app or website. If travel brands can achieve this by adapting to each user’s culture, language, and predicted behaviour, they’ll inspire referred business and customer trust

Todd Unger, Chief Experience Officer at the American Medical Association, discusses how modern buying decisions often happen in just seconds. In this episode of In Other Words, he explores the “tornado funnel,” the rise of scalable personalization, and why removing friction across the customer journey is the fastest path to growth.

Retailers are chasing scale, but growth in 2026 comes from precision. Learn how market-aware omnichannel, adaptive AI, localized mobile commerce, and culturally relevant social strategies unlock higher conversion, retention, and lifetime value.

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global growth.

In fintech, trust is not translated. It is designed. Freddie Braun, Localization and International Content Lead at Monzo, explains how culturally intentional source content, structured voice systems, and early localization involvement help brands scale globally without losing credibility, clarity, or brand coherence.

Award-winning brand leader Doug Zarkin explains why emotional connection matters more than metrics, how experience defines brand value, and why trust, empathy, and storytelling build brands that last.

Former Guidewire VP of Product Marketing Axel Kirstetter explains why global growth is really a series of local decisions. In this podcast conversation, he shares lessons on focused go-to-market execution, regional product marketing, and how AI is reshaping modern marketing teams without losing the human touch.

Christina Bylin, Chief Marketing Officer at CarParts.com, explains how brands can scale globally by combining data-driven insight with empathy, cultural relevance, and authentic human connection.