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Promotional image for the Phrase “In Other Words” podcast episode featuring Rob Giglio, Chief Customer Officer at Canva. The text reads: “The GTM Playbook Big Brands Don’t Want You To See,” with host branding from Phrase’s “In Other Words” series.

Global business

Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer

Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of people, process, and technology to AI’s role in global customer experience, the discussion explores how enduring growth comes from empathy, discipline, and long-term trust.

Global business

Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally

AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move beyond prototypes to resilient, explainable systems that scale globally.
The hidden cost of expansion why global manufacturers struggle to get it right

Global business

The hidden cost of expansion: why global manufacturers struggle to get it right

For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
In this episode of In Other Words, host Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work. Drawing on stories from his book Fluke, Brian reveals how tiny, overlooked decisions shape history, why leaders must embrace resilience over control, and how businesses can build cultures of experimentation to thrive in uncertain times.

Global business

Brian Klaas: Embracing chaos: why leaders must rethink control, resilience, and trust

Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work.
Business professionals discussing AI-powered translation solutions, with a digital data background symbolizing global connectivity and technology.

Global business

Beyond words: The AI breakthroughs powering global connection

AI is streamlining and disrupting any number of industries. But for brands that want to compete globally, its impact on communication is nothing short of revolutionary.
Group of professionals working together

Global business

Stop measuring accuracy. Start measuring impact.

Generative AI has changed the economics of content. Businesses can now produce material at unprecedented scale and speed. For leaders under pressure to expand globally and accelerate growth, this looks like a breakthrough. The ability to create multilingual campaigns, product support, or entire websites in a fraction of the time is transformative.
Portrait Of Caucasian Man Using Smartphone in 3D Cyberspace With Animated Social Media Interfaces, Online Games, Videos, and Internet Content. Visualization Of Male Enthusiast Surfing Web Network.

Global business

The transformative power of multidimensional content

Content is undergoing a fundamental shift. What began with multilingual delivery and later expanded into multimodal formats like video, voice, and interactive experiences is now evolving into something far more transformative. Content is no longer static. We are moving into the age of multidimensional content, where every interaction is dynamic, personalized, and shaped in real time by context, audience, and technology

Global business

How can travel companies expand rapidly without losing customer connection?

From localization to personalization, growing travel businesses must make the most of technology to ensure they adapt to each individual market. This means going beyond mere efficiency and seeking true customer connection and brand credibility at scale.
Broken bridge with a gap in the middle under a cloudy sky, symbolizing gaps in global marketing personalization strategies.

Global business

When personalization doesn’t scale: Fixing the hidden gaps in global campaign execution

Personalization boosts engagement and loyalty, but scaling it globally introduces hidden pitfalls. Discover how to bridge the consistency, relevance, and execution gaps to deliver truly personalized experiences worldwide.