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Global business

Rethinking retail growth: why precision beats scale

Retailers are chasing scale, but growth in 2026 comes from precision. Learn how market-aware omnichannel, adaptive AI, localized mobile commerce, and culturally relevant social strategies unlock higher conversion, retention, and lifetime value.
Abstract representation of flowing digital data with hexagonal patterns, depicting the concept of AI and technology in translation and localization.

Global business

Enterprise localization platform comparison: Phrase vs Smartling, XTM, Lokalise and more

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global growth.

Global business

Monzo’s Freddie Braun on designing trust at scale

In fintech, trust is not translated. It is designed. Freddie Braun, Localization and International Content Lead at Monzo, explains how culturally intentional source content, structured voice systems, and early localization involvement help brands scale globally without losing credibility, clarity, or brand coherence.

Global business

Doug Zarkin on thinking human and why emotional connection builds enduring brands

Award-winning brand leader Doug Zarkin explains why emotional connection matters more than metrics, how experience defines brand value, and why trust, empathy, and storytelling build brands that last.
Episode Title: Why Most GTM Models Fail And How To Build One That Scales Short Summary: How can you scale a global go-to-market strategy without losing the human touch?In this episode of In Other Words, host Jason Hemingway speaks with Axel Kirstetter, a global go-to-market and product marketing leader with nearly three decades of experience, about what breaks when teams try to scale across countries and languages using a one size fits all approach. The conversation covers how AI can support (not replace) marketers, and why focus, execution, and regional insight help brands balance central vision with local relevance.

Global business

Former Guidewire executive Axel Kirstetter on focus, execution, and the end of one size fits all GTM

Former Guidewire VP of Product Marketing Axel Kirstetter explains why global growth is really a series of local decisions. In this podcast conversation, he shares lessons on focused go-to-market execution, regional product marketing, and how AI is reshaping modern marketing teams without losing the human touch.

Global business

Christina Bylin: Scaling with heart and data: building trust as you grow globally

Christina Bylin, Chief Marketing Officer at CarParts.com, explains how brands can scale globally by combining data-driven insight with empathy, cultural relevance, and authentic human connection.
Two manufacturing professionals wearing safety vests and hard hats review information on a laptop inside a factory, representing digital and omnichannel buying experiences in B2B manufacturing.

Global business

Why the future of manufacturing is omnichannel, even for B2B

B2B buying behaviour is changing fast. Digital-first buyers now expect the speed, transparency, and convenience of consumer experiences. This article explores how manufacturers are responding through omnichannel strategies, localized digital journeys, and self-service buying models that meet global customers where they are and drive growth across markets.

Global business

Willem Koenders: The data strategy that separates global winners from the rest

AI is only as good as the data behind it. Data strategy leader Willem Koenders explains why global AI success depends on data governance by design, strong ownership models, and balancing global consistency with local realities.
A small group of people having a relaxed conversation around a table in a café, suggesting trust, familiarity, and human connection.

Global business

The trust equation: why customers won’t engage if you don’t sound like one of them

Trust is not earned through reach alone. Customers engage when brands sound familiar, culturally aware, and human. This article explores how language, tone, and local context directly impact trust and commercial performance in a global, AI-driven content landscape.