Phrase and beyond
Phrase’s 5-Year Vision for the Content of Tomorrow
Georg Ell, Phrase CEO, shares Phrase’s 5-year vision for how large language models (LLM) and artificial intelligence (AI) could change the way content is produced and consumed worldwide.
LLM and AI will increasingly generate personalized content streams for users across the globe, but the challenge for businesses lies in pulling everything together to ensure coherence, adherence to brand guidelines, regulatory compliance, and quality standards. This is exactly where we see Phrase playing its part—so we will keep building the technology backbone of the language ecosystem for global enterprises to unlock global growth by providing hyper-personalized content experiences at scale.
