Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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Doug Zarkin on thinking human and why emotional connection builds enduring brands
Award-winning brand leader Doug Zarkin explains why emotional connection matters more than metrics, how experience defines brand value, and why trust, empathy, and storytelling build brands that last.
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How localization leaders are redefining their roles to win in 2026
As global organizations scale, localization teams are rethinking how their work is defined and measured. Insights from Notion and SurveyMonkey on roles, metrics, and influence.
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The opportunity to adapt for local markets: 5 U.S. businesses prioritizing sustainability and ESG
Sustainability and ESG strategies only scale when global ambitions are adapted to local cultures, languages, and expectations. This article explores why local relevance matters and highlights five US businesses turning…
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Former Guidewire executive Axel Kirstetter on focus, execution, and the end of one size fits all GTM
Former Guidewire VP of Product Marketing Axel Kirstetter explains why global growth is really a series of local decisions. In this podcast conversation, he shares lessons on focused go-to-market execution,…
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From constitution to campus: What keeps a language alive?
Ireland’s Irish language revival spans law, education, and modern translation technology. Dr Jamie Murphy of University College Dublin explores how constitutional status, university programs, and language technology are shaping the…
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Christina Bylin: Scaling with heart and data: building trust as you grow globally
Christina Bylin, Chief Marketing Officer at CarParts.com, explains how brands can scale globally by combining data-driven insight with empathy, cultural relevance, and authentic human connection.
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Why the future of manufacturing is omnichannel, even for B2B
B2B buying behaviour is changing fast. Digital-first buyers now expect the speed, transparency, and convenience of consumer experiences. This article explores how manufacturers are responding through omnichannel strategies, localized digital…
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Willem Koenders: The data strategy that separates global winners from the rest
AI is only as good as the data behind it. Data strategy leader Willem Koenders explains why global AI success depends on data governance by design, strong ownership models, and…
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The trust equation: why customers won’t engage if you don’t sound like one of them
Trust is not earned through reach alone. Customers engage when brands sound familiar, culturally aware, and human. This article explores how language, tone, and local context directly impact trust and…
