Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer
Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of…
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AI at full throttle: How automotive brands can scale content safely
Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows…
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Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally
AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move…
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Relevance or Ruin: The brutal truth about competing in today’s retail market
Relevance or ruin. That is today’s retail reality. With margins shrinking, loyalty harder to secure, and competitors expanding fast, growth now depends on delivering timely, personal, and locally resonant experiences.…
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The future of localization depends on community
Localization is no longer just about translation. It’s about strategy, technology, and growth. As AI transforms the field, professionals face new complexity and isolation. Communities like Loc Leaders help them…
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The hidden cost of expansion: why global manufacturers struggle to get it right
For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
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Brian Klaas: Embracing chaos: why leaders must rethink control, resilience, and trust
Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work.
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TikTok’s Rema Vasan: Brands that own the moment own the market
Understand the importance of cultural relevance for brands; TikTok’s Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.
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Beyond words: The AI breakthroughs powering global connection
AI is streamlining and disrupting any number of industries. But for brands that want to compete globally, its impact on communication is nothing short of revolutionary.
