The Localization Platform Built for Scale
Translate any content, across any team faster, smarter, and with full control. Phrase is the AI-powered localization platform trusted by global teams to manage content, automate workflows, and ship in every language; all from one place.
Trusted by 4,500+ localization teams worldwide
Why teams outgrow their localization tools
Silos between tools, teams, and content types
Translation might happen in one system, but source files live in GitHub, content in Contentful, and reviews in email.
The result? Gaps, delays, and quality risks across the board.
Limited visibility across languages and vendors
Most teams can’t answer basic questions:
What’s the status of this release? Where are the bottlenecks? How are we tracking quality and cost? How are we managing vendor handoffs?
Manual processes that don’t scale
Without smart automation, localization becomes a bottleneck.
Project managers are stuck chasing updates, developers build brittle scripts, and nothing moves fast.
One-size-fits-all platforms that don’t actually fit
Too many tools are built for software teams or for marketing teams — but not both.
Seat limits, rigid workflows, and lack of API access limit how far your team can go.
Built for all your content, across every team
Whether you’re localizing UI strings, long-form content, or marketing campaigns, Phrase centralizes your projects and connects them to your existing tools and workflows. No silos, no workarounds.
Custom workflows without custom development
Use Phrase Orchestrator to design workflows that fit your process, not the other way around. Route jobs by language, automate vendor handoffs, trigger reviews, and more, all in a no-code UI.
AI that adapts to your quality standards
Phrase Language AI selects the best Machine Translation engine per task, applies quality scoring, and uses fallback logic so you can scale faster without sacrificing quality or brand tone.
Real-time insights, across every project
Track progress, costs, and quality in one place. Phrase gives localization and product leaders full visibility with 9+ built-in dashboards and raw data export.
Extensive integrations for true platform flexibility
Connect Phrase to Contentful, GitHub, Figma, HubSpot, Salesforce, Adobe XD, and 50+ more tools without manual handoffs or expensive middleware.
Measurable results from an enterprise-ready localization platform
30%
faster localization cycles
Enterprise teams ship multilingual content faster by automating tasks, syncing updates across teams, and integrating localization directly into product workflows.
4,500+
companies trust Phrase
From global retailers to fast-moving SaaS companies, leading brands rely on Phrase to power their localization at scale across teams, markets, and content types.
24/7
technical support, worldwide
Wherever your teams are, Phrase offers real-time support across time zones and regions, with localization expertise built in.
Canva are producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
Phrase gives Zendesk the ability to automate many processes, allowing us to use AI solutions effectively. With the right automation in place, we can scale our operations further and continue to improve quality.
Phrase didn’t just help Braze localize content, it transformed how we approach global growth, enabling us to enter new markets faster and with greater impact. The ability to quickly adapt to new markets and deliver a consistent customer experience with high quality localized content, has become a differentiator for Braze.
Award-winning platform
Based on the authentic reviews of hundreds of verified users, this makes us
the trusted leader in helping you open the door to global business.
FAQs: What teams ask before switching to Phrase
How is Phrase different from traditional translation tools?
Most tools focus on a single use case like string translation or document workflows. Phrase offers a complete localization platform with centralized project management, flexible workflows, integrated AI, and native support for both software and content localization.
Does Phrase provide translators?
Phrase is a translation management platform, not a translation agency, so we don’t provide in-house translators. Instead, you can easily connect your own translators or language service providers, or take advantage of our advanced machine translation and AI capabilities. There are no seat-based limits or additional charges, so you can invite as many collaborators as your project needs.
Does Phrase support both software and non-software content?
Yes. Phrase handles everything from product UI strings to long-form marketing content, support docs, CMS content, and more all within the same platform. It’s designed for cross-functional teams working across content types.
Is Phrase Localization Platform easy to use?
Yes, the Phrase Localization Platform is generally considered user-friendly, even for those with little prior experience in CAT tools or localization systems. Its intuitive interface and clean layout make it easy to navigate for translators, project managers, and reviewers alike. Many users note that the learning curve is manageable, especially with the support of built-in help resources and responsive customer support.
Can Phrase handle collaboration between multiple translators or reviewers?
Yes, the platform is well-suited for collaborative work. Phrase allows multiple linguists to work on the same project simultaneously while maintaining consistency through shared translation memories, term bases, and QA rules. It also supports role-based permissions and includes comment features that facilitate communication and review across teams.
What types of projects or files are best suited for Phrase?
Phrase supports everything from UI strings and web content to documentation and subtitles, with built-in file compatibility and automation for structured formats like XML, HTML, Excel, and JSON, making it a flexible choice for businesses managing multilingual content. Integration with CMS platforms and API access also help streamline workflows.
How does Phrase pricing work?
Our pricing is tailored to team size, usage, and specific translation needs. We offer flexible tiers and our team will help you find the best fit during your demo.
See how the Phrase Localization Platform powers enterprise localization at scale
Whether you’re localizing product copy, marketing content, or documentation, Phrase brings every team, workflow, and language together in one platform.
Fast setup. Real results. No seat limits. No delays.