The XTM alternative teams
actually love using
Phrase is the XTM alternative that delivers continuous innovation —
with built-in AI translation, powerful native and custom integrations,
and 24/7 expert support that scales with you.
Trusted by 4,500 global brands
See why enterprise-level, global businesses prefer Phrase
Round-the-clock, empowering teams round the world
Unlike XTM, which only provides support in European time zones, Phrase delivers true 24/7 global support in the language of your choice, whenever you need us.
Built-in AI and MT that actually work together
XTM relies on disconnected third-party MT plugins with minimal AI functionality. Phrase embeds AI translation, quality checks, and MT optimization into every workflow, right out of the box.
Everything connected, right where you need it
Phrase offers deep, native integrations in one cohesive platform, with a modern interface that’s intuitive and stable. No more jumping between tools (like Locale and Rigi) or dealing with clunky handoffs.
Migrating from XTM? We make it painless
Phrase makes switching easy with hands-on migration, onboarding support, and expert API guidance included in every premium success plan. We’re with you from setup to scale.
Why teams switched from XTM
Unfiltered XTM G2 reviews
“The onboarding person assigned to our company was not based in a similar time zone so it was very hard to coordinate”.
Verified User in Architecture & Planning, Enterprise (> 1000 employees)
“XTM purposefully format their Translation Memory to be incompatible with other tools, should you ever want to leave XTM – which you will because it is truly a bad tool”.
Verified User in Computer Games, Mid-Market (51-1000 employees)
Why customers choose Phrase over XTM
| Phrase | XTM | |
|---|---|---|
| Pricing | Unified pricing for full platform access. Plans start at $141/month. The lowest plan (Starter) includes: API access AI-powered translation features Integrations with GitHub, Figma, and Webflow. | Separate pricing for each product, no unified plan. Plans start at $1,375/month. The lowest plan (Team) does not include: API access AI translation features Limited to one integration |
| Automation | AI-powered translation, quality scoring, smart workflows, and glossary management. | Limited AI integration and features. No smart workflows tied to quality scoring or built-in quality evaluation. |
Machine & AI Translation capabilities | Phrase Language AI automatically chooses the best Machine Translation engine for each task, based on language, content type, and past performance. Fully integrated into the Phrase platform. Available on all pricing plans. | XTM uses third-party machine translation plugins, so they are not integrated into the Translation Management System. Available only on the Enterprise plan. |
| Roadmap | Innovation powered by in-house AI research and product teams. A dedicated AI research team and multiple product teams continuously improve integrations and automate workflows across the platform. | Innovation through acquisitions. Growth driven by acquiring tools like XTRF and Rigi, resulting in a mix of disconnected products with limited integration. |
| API Access | Available on all pricing plans. Exhaustive and user-friendly documentation. | Available only on the Enterprise plan. Complex API documentation, no easy usage in Command-Line Tools (CLT). |
| Integrations | Stable native integrations, designed to process high volumes. Custom integration requests available for Enterprise customers. | Unstable middleware solutions to connect to CMS. |
| Analytics | Pre-defined dashboards measuring all relevant localization KPIs out of the box. Chart personalization. Raw localization metadata export to run analysis in an external BI system. | No out-of-the-box solution. Analytics dashboards need to be set up in Google Looker Studio, an external tool. |
| Support | 24/7 support for all pricing plans. | Limited to European time zones. |
FAQs
What does migration from XTM involve?
A guided onboarding program, assisted migration for your TMs and projects, and expert API support. Most customers are live in less than 2 weeks.
How is Phrase’s AI different from XTM’s?
Phrase offers embedded AI translation, quality scoring, and MT optimization, fully integrated into your workflows, not bolted-on.
What kind of support does Phrase offer?
24/7 expert support, including in your language and time zone, as part of every plan — not just Enterprise.
How can I get started?
Book a 30-minute consulting call with one of our localization experts to discuss your current challenges and tech stack. If you’re looking for a step-by-step guide for all of our products, you can check this guide.
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The comparative information published on this webpage is based on publicly available information and internal research as of May 1st, 2025. All competitor brand names are trademarks of their respective owners. This content is for informational purposes only and is not intended to disparage any company. To report corrections, please contact Phrase at marketing@phrase.com