Join us at GALA Montreal
April 13 – 16
Step into the Age of AI at GALA 2025 in Montreal. Join industry leaders as they explore AI’s impact across localization and beyond. Discover strategies to move AI from theory to implementation, driving greater efficiency, innovation, and global growth. Drop by booth #16 to meet the Phrase Team. We look forward to seeing you there!

Join Our Session
The Human Side of AI: Scaling Global Connections Without Losing Authenticity
AI is reshaping the way brands engage with global audiences—making interactions more personal, relevant, and human. While scale and cultural nuance often seem at odds, AI bridges the gap, enabling businesses to deliver personalized, culturally resonant experiences without compromise.
This session will explore how AI tackles the twin challenges of scale and cultural complexity, helping brands expand their global reach while maintaining authenticity. Discover how human-centric AI empowers businesses to create meaningful, human-like interactions, delivering precise, localized content that truly resonates.
Join us to uncover how AI goes beyond automation to solve the real challenges of global engagement—scaling personalized experiences without losing cultural nuance. We’ll examine how businesses are using AI to navigate complexity, adapt to evolving customer expectations, and drive measurable impact where it matters most.
Date: April 14, 2025
Time: 14:10 – 14:40 PM
Speaker

Craig Stewart
Director of AI Research
Phrase
This session will equip you with key insights, including:
- AI as a Bridge Between Technology and Human Connection – AI enables brands to deliver personalized, culturally relevant experiences at scale without losing authenticity.
- Scaling Without Sacrificing Nuance – AI helps businesses expand globally while maintaining the cultural and emotional resonance that drives customer engagement.
- Human-Centric AI in Action – Learn how AI enhances, rather than replaces, human-like interactions by enabling precise, localized content that truly resonates.
- Beyond Efficiency—Driving Meaningful Connections – AI goes beyond reaching more people—it creates meaningful interactions that foster lasting relationships and global growth.
Check out the latest from Phrase
In addition to our panel session, we’ve shared some of our latest resources on GenAI below: