Join us at GALA Montreal
April 13 – 16


Step into the Age of AI at GALA 2025 in Montreal. Join industry leaders as they explore AI’s impact across localization and beyond. Discover strategies to move AI from theory to implementation, driving greater efficiency, innovation, and global growth. Drop by booth #16 to meet the Phrase Team. We look forward to seeing you there!

Join Our Session

The Human Side of AI: Scaling Global Connections Without Losing Authenticity

AI is reshaping the way brands engage with global audiences—making interactions more personal, relevant, and human. While scale and cultural nuance often seem at odds, AI bridges the gap, enabling businesses to deliver personalized, culturally resonant experiences without compromise.

This session will explore how AI tackles the twin challenges of scale and cultural complexity, helping brands expand their global reach while maintaining authenticity. Discover how human-centric AI empowers businesses to create meaningful, human-like interactions, delivering precise, localized content that truly resonates.

Join us to uncover how AI goes beyond automation to solve the real challenges of global engagement—scaling personalized experiences without losing cultural nuance. We’ll examine how businesses are using AI to navigate complexity, adapt to evolving customer expectations, and drive measurable impact where it matters most.

Date: April 14, 2025
Time: 14:10 – 14:40 PM

Speaker

Craig Stewart
Director of AI Research

Phrase


This session will equip you with key insights, including:

  • AI as a Bridge Between Technology and Human Connection – AI enables brands to deliver personalized, culturally relevant experiences at scale without losing authenticity.
  • Scaling Without Sacrificing Nuance – AI helps businesses expand globally while maintaining the cultural and emotional resonance that drives customer engagement.
  • Human-Centric AI in Action – Learn how AI enhances, rather than replaces, human-like interactions by enabling precise, localized content that truly resonates.
  • Beyond Efficiency—Driving Meaningful Connections – AI goes beyond reaching more people—it creates meaningful interactions that foster lasting relationships and global growth.

Check out the latest from Phrase

In addition to our panel session, we’ve shared some of our latest resources on GenAI below:

A surreal digital artwork of a woman's face seamlessly merging with geometric glass-like structures in vibrant orange and blue hues, symbolizing the fusion of humanity and technology

Blog post

Translation Reimagined with Hyper-Personalized Multilingual Content

Discover how AI-driven multilingual content generation crafts culturally resonant messages, enhancing global engagement through hyper-personalization

A dynamic digital illustration featuring a glowing arrow composed of multicolored light streaks converging and moving upward against a dark background, symbolizing progress, growth, and forward momentum.

Blog post

Localization in 2025 -Ecosystems and AI Are The Future

Georg Ell considers how AI and ecosystems are set to enhance global content, personalization, scalability, and operational efficiency.

Illustration of AI technology symbolized by a glowing circuit board pattern surrounding the letters 'AI' in a high-tech server room, representing the integration of artificial intelligence in global communication and translation processes.

Blog post

ChatGPT Translation: How to Harness AI to Drive Global Business Growth

Translation & localization are critical for organizations with a global customer base. We explain how to effectively use ChatGPT for translating your content.

Silhouette of a business professional with futuristic data visualizations and global maps overlayed, representing the use of AI tools and analytics in global business expansion and localization efforts.

Blog post

Choosing the Right AI Tools to Power Your Global Business Expansion

Discover how to select AI-enabled tools for efficient localization & global growth. Elevate customer experiences globally with Phrase.

Silhouette of a thoughtful person with glasses, overlaid with AI and technology-related graphics symbolizing data processing, automation, and artificial intelligence, representing the impact of AI in streamlining international business expansion and localization

Blog post

How AI Can Supercharge Your International Expansion Strategy

Explore how AI transforms international expansion by automating localization, improving customer experiences & accelerating time to market.

Blog post

Ethical AI: The Evolving Role of Localization Managers

Explore how localization managers play a crucial role in using AI ethically within the translation industry, balancing automation with cultural sensitivity.

Want to find out more?