Join us at LocWorld54,
October 14-16
We’ll be at LocWorld54, the #1 conference for localization professionals, networking, and industry innovation happening in Monterey, California on October 14-16th, 2025!
Over three days, the event brings together practitioners, technology providers, and business leaders to address the real challenges of scaling content globally. From AI and automation to customer experience and strategy
Don’t miss our fireside chat
From Multilingual to Multidimensional: The Race to Localize Content that Never Stands Still
Every day, 402.74 quintillion bytes of data are created worldwide. Messages are now streamed, personalized, and consumed in real time. For global businesses, the challenge is no longer producing a final version, but shaping experiences that adapt instantly.
Localization is moving from multilingual to multidimensional, where words are only one part of the equation. Culture, context, format, and relevance now determine whether a message resonates. AI plays a pivotal role in enabling this shift, providing the speed and scale to adapt content in real time. The real question is not how fast we can translate, but how well we can make content feel relevant in the instant it is consumed.
Join Georg Ell and Eddie Arrieta for a fireside chat that explores how to create meaning when content never stays still, and why the future of global communication will be measured by its impact in the moment.
Date: October 16, 2025
Time: 2:45PM – 3:15PM
Speakers:
Georg Ell
CEO, Phrase
Eddie Arrieta
CEO, MultiLingual
Key Takeaways:
- Tech-human collaboration: Speed and scale must be matched with cultural insight and trust.
- Proliferation of content: Daily internet content increasingly human- and AI-generated is measured in quintillions of bytes, setting the context for both risk and opportunity.
- Multidimensional localization: Meaning now depends on culture, context, format, relevance and timing, not just translation accuracy.
- Strategic focus: In a flood of content, resonance matters more than volume.
- Real-time workflows: Legacy processes must evolve, with real-time adaptation becoming the default.
Panel session
Building a Thriving Localization Career in the Age of AI
Wednesday, October 15th, 2025
4:30pm – 5:15pm
Location: Steinbeck 3
Join this panel discussion to hear accomplished industry leaders share how AI can expand localization career horizons and unlock new opportunities.
The panelists will discuss how AI is redefining the role of localization in their organization and the strategies they used to achieve success. Hear real-world examples of how you can stand out and future-proof your career. Explore how to stay relevant and up to date with AI advances while bridging the gap between technical breakthroughs and business impact.
Panellists:
Francesca Sorrentino – Localization Director, Phrase
Oleksandr Pysaryuk – Senior Manager, Globalization Technology, Github
Melissa Sterner – Localization Program Manager, Last Pass
Moderated by Kevin O’Donnell – Founder Global 10x
Meet us in the exhibitor area
Drop by booths #206 and #117 where our team will be on hand to share how organizations are using agentic workflows, intelligent automation, and adaptive content strategies to reduce complexity and drive smarter business outcomes.
Explore how Phrase is helping global enterprises streamline content operations, improve quality at scale, and accelerate content creation and delivery with AI.
