Clearly Local and Phrase Expand Strategic Alliance

SHANGHAI, CHINA – April 8, 2025 – Clearly Local, a leader in global content solutions, and Phrase, a pioneer in AI-led translation technology, announced today the expansion of their strategic partnership, aimed at empowering businesses to scale multilingual content delivery efficiently across global markets. The collaboration combines Clearly Local’s global market expertise with Phrase’s industry-leading technology to drive innovation in key sectors, including technology, retail & e-commerce, manufacturing and gaming.

Bridging Technology and Human Expertise for Global Impact

Central to the alliance is the creation of a Solutions Architect role, jointly funded by both companies. This position will integrate Clearly Local’s localization experience with Phrase’s intelligent platform, focusing on solution design, workflow optimization, and technical enablement. By blending AI-driven automation and functionalities, such as Phrase’s latest Auto Adapt feature, with human expertise, the role ensures clients maximize the value of their localization programs, enhancing efficiency, quality, and market impact for global expansion.

Content 360: A Framework for Global Content Success

The enhanced collaboration advances Clearly Local’s Content 360 strategy, a framework offering end-to-end solutions across the content lifecycle, including content creation, localization, user experience testing, and optimization. Unlike siloed approaches, Content 360 provides businesses with a coordinated suite of services tailored to address distinct challenges while ensuring alignment with global brand goals.

“Content is now delivered in multiple forms, from text and video to design,” said Philippe Cao, Managing Director of Clearly Local. “Content 360 is our comprehensive approach that addresses every facet of the content lifecycle, ensuring a high-quality user experience for all content. Deepening our partnership with Phrase empowers us to deliver AI-led solutions that integrate seamlessly with our expert-driven services. This partnership enables us to craft engaging content at scale, with the agility and customer-centric approach our clients need to thrive in global markets.”

Redefining Global Content Delivery

The deepened alliance between Clearly Local and Phrase marks a pivotal step in redefining how businesses approach global content strategies. By merging Clearly Local’s end-to-end multilingual content services with Phrase’s intelligent multilingual technology platform, clients gain a competitive edge, delivering culturally precise content faster, cheaper, and at scale. This collaboration sets a new standard for innovation in localization, positioning both companies as indispensable allies for enterprises aiming to thrive in an increasingly interconnected world.

“Scaling global content today demands more than just smart tech. It requires the right expertise behind it,” said Georg Ell, CEO of Phrase. “Our expanded collaboration with Clearly Local brings together cutting-edge AI and experienced human insight to meet that need. With the new Solutions Architect role, we’re strengthening our joint commitment to helping customers move faster, localize smarter, and grow with confidence in every market they enter.”

About Clearly Local

Clearly Local was launched by veterans of the localization industry with a fresh approach to content creation and translation solutions. At Clearly Local, we adhere to the three principles of Transparency, Efficiency, and Quality. Our people-focused hybrid working model makes the most of talent from around the world for maximum cost effectiveness. We choose people who find true satisfaction from work. When you work with us, you’ll discover that every single person on the Clearly Local team is personally motivated to Translate Your Value to the World. Learn more at: https://www.clearlyloc.com/

Connect with Clearly Local: LinkedIn 

Media Contact: pr@clearlyloc.com

About Phrase

Phrase is a world leader in AI-led translation technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across different languages and cultures.

The cloud-based Phrase Localization Platform comes equipped with all the key capabilities a business needs to drive a comprehensive localization strategy. From AI-driven machine translation and world leading translation management, to software localization, best in class workflow automation, quality evaluation and analytics. The Phrase Platform is there to connect, streamline and manage every possible translation task across the enterprise.

That’s why brands like Uber, Shopify, Volkswagen, leading LSP and global SI partners, and thousands of others choose Phrase to help them form meaningful connections with millions of people to accelerate their global growth. For more information, visit phrase.com

Connect with Phrase: LinkedIn | YouTube 

MEDIA CONTACT

Pamela Ghosal
E: pr@phrase.com
T: +44 20 7150 6886