BOSTON, MASS, UNITED STATES, Sept 02, 2025 – Phrase, a global leader in AI-driven language technology, today announced it has achieved the Amazon Web Services (AWS) Retail Competency status. This designation recognizes Phrase’s technical expertise and proven success in helping retailers build scalable, secure, and customer-focused solutions on AWS.
AWS Retail Competency status identifies AWS Partners that deliver specialized solutions designed to help retailers accelerate digital transformation, improve operational efficiency, and create personalized customer experiences. For enterprise retail buyers, the competency serves as an AWS-backed proof point of quality, scalability, and reduced risk.
“Retailers are under more pressure than ever to connect with global audiences quickly and effectively,” said Jason Hemingway, CMO at Phrase. “Achieving the AWS Retail Competency underscores and effectively certifies how we help retail brands deliver personalized, culturally relevant experiences that strengthen customer engagement, build lasting relationships and drive revenue.”
Earning the AWS Retail Competency means Phrase is now more visible and accessible to enterprise retail buyers through AWS Marketplace and industry initiatives. Retailers working with Phrase benefit from:
- Reduced risk and faster procurement: AWS validation assures enterprise procurement teams of industry-standard quality and security.
- Seamless integration: Phrase works across AWS services to enable efficient, global-scale content and translation workflows.
- Accelerated customer engagement: Phrase has demonstrated proven outcomes helping retail brands connect with customers worldwide in their preferred language.
For more information about Phrase’s AWS Retail Competency, visit the AWS Solutions for Retail.
About Phrase
Phrase is a world leader in AI-led translation technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across different languages and cultures.
The cloud-based Phrase Platform comes equipped with all the key capabilities a business needs to drive a comprehensive localization strategy. From AI-driven machine translation and world leading translation management to software localization, best in class workflow automation, quality evaluation and analytics. The Phrase Platform is there to connect, streamline and manage every possible translation task across the enterprise.
That’s why brands like Uber, Shopify, Volkswagen, leading LSP and global SI partners, and thousands of others choose Phrase to help them form meaningful connections with millions of people to accelerate their global growth. For more information, visit phrase.com.
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MEDIA CONTACT
Pamela Ghosal
E: pr@phrase.com
T: +44 20 7150 6886