Newsroom | 2025

Phrase named Tech of the Week by Nimdzi Insights

Recognition highlights Phrase’s continued innovation in multimedia localization and the growing impact of Phrase Studio within the Phrase Platform.

Boston, USA, October 3, 2025Phrase, the global leader in AI-powered language technology, has been named Tech of the Week by Nimdzi Insights following continued innovation in Phrase Studio.

Recognized for pioneering multimedia localization, Phrase brings a comprehensive suite of intelligent audio and video localization capabilities directly into the Phrase Platform. Through Phrase Studio teams can localize video and audio content, including subtitling, dubbing, transcription, and AI voice synthesis.

With Phrase Language AI now integrated in Phrase Studio, users can combine advanced neural and LLM-powered engines with their own terminology, assets, and brand tone of voice. This ensures consistency across all content types while reducing manual edits and keeping every market aligned.

Phrase Studio also enables real-time collaboration, allowing teams to work together on subtitling, voiceovers, or multimedia adaptation in one shared workspace to accelerate production and improve quality across global markets.

Nimdzi highlighted Phrase Studio as “one of the first language technology platforms to natively integrate multimedia localization capabilities,” addressing the growing demand for multilingual audiovisual content that now plays a central role in customer engagement worldwide.

This recognition follows Phrase’s recent positioning as a Leader in The Forrester Wave™ in the language technology space, reinforcing its continued commitment to innovation and to helping enterprises deliver content at scale with greater speed, precision, and impact.Find out more about the full feature on MultiLingual Magazine.

About Phrase

Phrase is a world leader in AI-led language technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across languages and cultures. 

The cloud-based Phrase Platform comes equipped with all the key capabilities a business needs to drive a multilingual content strategy. From AI-driven machine translation and world-leading translation management, to software and multimedia localization, best-in-class workflow automation, quality evaluation and analytics. The Phrase Platform is designed to connect, streamline and manage every possible translation task across the enterprise.

That’s why brands like Uber, Shopify, Volkswagen, leading LSPs and global SI partners, and thousands of others choose Phrase to help them form meaningful connections with millions of people to accelerate their global growth. For more information, visit phrase.com.

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MEDIA CONTACT

Pamela Ghosal
E: pr@phrase.com
T: +44 20 7150 6886