Boston, USA, October 21, 2025—Phrase and Publicis Production, the global content production arm of Publicis Groupe, have formed a strategic alliance to transform how multilingual content is created and delivered worldwide.
This partnership empowers global marketing teams to:
- Launch campaigns ready for every market from day one
- Streamline operations for faster multilingual content creation and delivery
- Deliver authentic experiences that resonate across languages and cultures
By combining Publicis Production’s world-class creative production with Phrase’s market-leading AI-powered language technology platform, the two companies are creating a smarter, more automated way to meet the growing marketing demands of global brands.
“We’re in a new era where content is dynamic, personalized, and designed for global reach from the outset,” said Georg Ell, CEO of Phrase. “This partnership will help brands navigate that shift with confidence and cultural intelligence. It is aligned with Publicis Production’s bold vision of global content excellence, and we’re proud to be the strategic language technology partner in delivering that vision.”
Phrase looks forward to working closely with the talented team at Publicis Production to help the world’s most iconic brands engage audiences with speed, scale, and relevance.
About Phrase
Phrase is a world leader in AI-led language technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across languages and cultures.
The cloud-based Phrase Platform comes equipped with all the key capabilities a business needs to drive a multilingual content strategy. From AI-driven machine translation and world-leading translation management, to software and multimedia localization, best-in-class workflow automation, quality evaluation and analytics. The Phrase Platform is designed to connect, streamline and manage every possible translation task across the enterprise.
That’s why brands like Uber, Shopify, Volkswagen, leading LSPs and global SI partners, and thousands of others choose Phrase to help them form meaningful connections with millions of people to accelerate their global growth. For more information, visit phrase.com.
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MEDIA CONTACT
Pamela Ghosal
E: pr@phrase.com
T: +44 20 7150 6886