Phrase Language AI
Our sophisticated, secure and scalable AI translation capabilities.
Translate smarter. Scale faster.
Phrase Language AI delivers intelligent, cost-effective translation at enterprise scale.
It brings advanced machine translation and quality intelligence to the heart of the Phrase Platform. It helps you:
Connect to 30+ MT and LLM engines in one centralized hub
Automatically select the best engine for your content and language pair
Score translation quality in real time to reduce post-editing
Designed for real-world impact
Strike the right balance between quality and cost
For many teams, traditional MT is fast but imprecise, while human post-editing adds cost and delay. Phrase Language AI bridges the gap.
By combining intelligent engine selection, GenAI-powered optimization, and automated quality scoring, Phrase delivers translations that meet your standards — often without human review. The result is faster turnaround, lower costs, and the confidence to scale.
Smarter multilingual support, built in
Give your support teams instant access to high-quality translation. Phrase Language AI integrates with your helpdesk tools to translate chats, tickets, and knowledge content in real time.
With intelligent MT selection and our low-latency Speed API, teams resolve issues faster and deliver consistent service in every language.
Support teams using Phrase report resolution times up to 50% faster.
Better quality, less manual work
Combine AI and human expertise to deliver high-quality translations at scale. Phrase Language AI uses quality scores to flag low-confidence output and route it automatically to AI optimization or human review.
PLAI cuts total MTPE costs by 50% due to superior MT quality and use of QPS allowing localization teams to skip the review step.
Engine aggregation
Phrase Language AI connects to more than 30 leading Neural and LLM engines. Add your own, or use one of our 10 fully managed engines that require no setup and are ready to run instantly.
MT Autoselect
Automatically picks the best translation engine for every language pair and content type, delivering the best possible quality.
Phrase Next GenMT
Phrase Next GenMT is our context-aware engine, designed to work with your translation memories (TM). It uses TM fuzzy matches to deliver more accurate, on-brand translations and reduce the need for post-editing.
Phrase Quality Performance Score (QPS)
Phrase QPS automatically scores translation quality, so only the lowest-rated segments are flagged for AI post-editing or human review. This helps teams maintain high standards while reducing manual review.
Speed API
Our low-latency API is built for real-time translation at scale, making it ideal for live chat, voice support, and other high-volume, time-sensitive content.
Business impact of the Phrase Language AI translation tool
Phrase Language AI helps global enterprises reduce costs and improve efficiency in localization workflows.
55%
Cost savings compared to human translation
10-20%
Reduction in post-editing effort
How leading enterprises use Phrase Language AI
With innovative features like MT Autoselect, we are confident that we are always leveraging the best possible engine for each translation—whether it’s our games, marketing material, or documentation.
Following discussions with our customers, we’ve adopted Phrase Language AI. Its output is of exceptional quality, allowing us to allocate fewer resources for a significantly higher output. Its all-new API capability also means that other departments in an organization can also benefit from company-approved, high-quality translation at scale, without relying on the localization team.
As a language service provider, we rely on machine translation to help us deliver fast and cost-effective translation for a wide range of customers. With Phrase NextMT, our customer’s translation memories no longer compete with machine translation, but actively improve its quality. Phrase NextMT’s advanced glossary functionality is especially useful for ensuring that our customer’s preferred terminology is always respected.
With the addition of Phrase NextMT to Phrase Language AI, Phrase has a complete MT feature set that responds to every market requirement, from AI-driven engine selection and instant quality estimation to easy customization and glossaries.
FREQUENTLY ASKED QUESTIONS
Here to field your questions on Phrase Language AI translation
What is AI translation and how does it work?
AI Translation leverages artificial intelligence, neural network models, and proprietary matching algorithms to generate high-quality translations with over 80% accuracy across most languages. It continuously improves by learning from your edits, ensuring better results over time.
What is the best AI translator?
Phrase’s Machine Translation Autoselect automatically selects the best-performing engine for each translation. Leveraging advanced AI, it evaluates the context, language pair, and content type to identify the optimal translation engine from over 30 top providers, including Amazon, DeepL, Google Translate, and Microsoft Translator. Our platform handles everything- from quality testing and legal/security assessments to managing payments for the translation engine- ensuring a seamless and efficient process.
Is ChatGPT a better translation than Google Translate?
The choice between ChatGPT and Google Translate for translation depends on several factors, including accuracy, fluency, context understanding, and the type of content being translated. For example, for contextual awareness, ChatGPT can understand nuances and adapt to context better. However, for technical accuracy, Google Translate is very strong for common technical terms. At Phrase, our Machine Translation Autoselect will automatically select the best-performing engine for each translation, allowing you to have a smooth and streamlines process.
How do I translate an entire website?
Translating an entire website is a multi-step process, but with Phrase, it’s simple and scalable.
- Connect Your Website
Integrate Phrase with your CMS or codebase using our APIs, CLI tools, or pre-built plugins (e.g. for WordPress, Contentful, or GitHub). This lets you extract all translatable content—text, UI strings, metadata, and more. - Centralize Translation Workflows
Use the Phrase Localization Platform to manage and automate your localization workflow. Assign tasks, manage teams, and apply translation memory (TM), machine translation (MT), and glossaries for speed and consistency. - Leverage Automation & AI
Accelerate translation with AI-powered suggestions, customizable MT engines, and automated QA checks. Use pre-approved content libraries to localize faster while maintaining brand tone. - Review and Collaborate
Collaborate with translators, reviewers, and internal stakeholders in real-time. Phrase enables in-context previews so you can see how translations appear live on your site before publishing. - Deploy Translations
Once approved, export or push your translations back to your website with a click—fully localized and ready to go live.
Need help getting started?
Explore Phrase TMS and Phrase Strings to see which solution best fits your stack. Or request a demo to talk with our experts.
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Accelerating Hyperautomation: Join our webinars
Explore the enormous potential of AI and accelerate your enterprise localization operations. Our new LLM-powered capabilities are now integrated directly within language technology. Join our webinars for an exclusive preview…