How to create a global content strategy

To ensure that your multilingual content is actually informing, influencing, or connecting with audiences across markets, you need a sound global content strategy in place. Learn how to create, implement, and measure the performance of a content strategy that is best suited to your global product.
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Create, manage, and distribute content that resonates with local audiences worldwide

If your business is using content to reach audiences in multiple markets, having a comprehensive global content strategy in place is essential. Creating one is a detailed process that requires time and careful evaluation before making any decisions.

To help you get started, this guide covers:

  • The 5 key stages involved in creating an effective global content strategy
  • The type of localization technologies that can assist
  • What makes up a good translation management system