Phrase
Resource Hub
A world of localization knowledge at your fingertips.
Blogs
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Doug Zarkin on thinking human and why emotional connection builds enduring brands
Award-winning brand leader Doug Zarkin explains why emotional connection matters more than metrics, how experience defines brand value, and why trust, empathy, and storytelling build brands that last.
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How localization leaders are redefining their roles to win in 2026
As global organizations scale, localization teams are rethinking how their work is defined and measured. Insights from Notion and SurveyMonkey on roles, metrics, and influence.
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The opportunity to adapt for local markets: 5 U.S. businesses prioritizing sustainability and ESG
Sustainability and ESG strategies only scale when global ambitions are adapted to local cultures, languages, and expectations. This article explores why local relevance matters and highlights five US businesses turning…
Webinars
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Mastering language tech migration: Insights from KAYAK and Pega
Whether you’re preparing for a migration or reviewing your current setup, this session delivers practical guidance and expert insights to help you build a more scalable and resilient localization program.
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Less delaying, more deploying – advanced MT, fully integrated into your Phrase Strings workflow
Join us for a practical session showing how Phrase Language AI elevates MT quality using MT Autoselect, and Next GenMT.
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How are localization leaders redefining roles to win in 2026?
Localization has outgrown its label. As global enterprise brands scale, localization teams are rethinking how their work is defined, named, and positioned within the business.
Reports & Guides
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How content execution makes or breaks global SaaS growth: Reduce friction, increase agility and support international revenue
The fastest-moving SaaS companies succeed not because they build more, but because they deliver better. Learn how automation removes bottlenecks, reduces delays, and keeps experiences consistent in every market.
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Winning at the speed of the customer: Four proven strategies that close the global retail expansion gap
Retail growth today is won in execution, not ideas. Learn how to synchronize teams, automate workflows, and deliver campaigns faster across markets. Download Winning at the Speed of the Customer…
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Relevance or ruin: The brutal truth about competing in today’s retail market
Retail is at a breaking point. Margins are shrinking, supply chains remain fragile, and customer loyalty is harder than ever to secure. At the same time, digital-first competitors are scaling…
