Phrase
Resource Hub
A world of localization knowledge at your fingertips.
Blogs
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The trust equation: why customers won’t engage if you don’t sound like one of them
Trust is not earned through reach alone. Customers engage when brands sound familiar, culturally aware, and human. This article explores how language, tone, and local context directly impact trust and…
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Zappi’s Nataly Kelly: Why localization is the growth strategy most leaders overlook
Localization is often seen as a cost, but Nataly Kelly argues it is one of the most powerful drivers of global growth. By tying localization to revenue, aligning teams around…
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Speaking the language of business: A 3-part framework to prove localization’s impact
Localization teams often struggle to communicate their impact in a way executives understand. This guide introduces a practical three-part Success Statement framework that helps teams align with business goals, speak…
Webinars
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Phrase Bootcamp: Introduction to Phrase TMS for project managers
Are you a project manager that is new to Phrase TMS, or looking for a refresher? Let our expert solution architect guide you through Phrase TMS best practices, from creating…
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Phrase Bootcamp: Master job sync for smarter, faster localization
With Phrase job sync, you can seamlessly connect Phrase Strings and Phrase TMS to manage multilingual software copy in one streamlined workflow. Centralize your resources, improve translation quality, and unlock…
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Phrase Bootcamp: Introduction to Phrase Strings
Learn how to use Phrase Strings for software localization to its full potential. Our solution architects will guide you through all the essentials—from user settings to project delivery.
Reports & Guides
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How content execution makes or breaks global SaaS growth: Reduce friction, increase agility and support international revenue
The fastest-moving SaaS companies succeed not because they build more, but because they deliver better. Learn how automation removes bottlenecks, reduces delays, and keeps experiences consistent in every market.
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Winning at the speed of the customer: Four proven strategies that close the global retail expansion gap
Retail growth today is won in execution, not ideas. Learn how to synchronize teams, automate workflows, and deliver campaigns faster across markets. Download Winning at the Speed of the Customer…
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Relevance or ruin: The brutal truth about competing in today’s retail market
Retail is at a breaking point. Margins are shrinking, supply chains remain fragile, and customer loyalty is harder than ever to secure. At the same time, digital-first competitors are scaling…
