Reports

Research, analysis and advice to help you plan, execute, and measure successful global localization and content strategies.

  • Relevance or ruin: The brutal truth about competing in today’s retail market

    Relevance or ruin: The brutal truth about competing in today’s retail market

    Retail is at a breaking point. Margins are shrinking, supply chains remain fragile, and customer loyalty is harder than ever to secure. At the same time, digital-first competitors are scaling…

    Read more

  • From Cost Center to Growth Catalyst: Rebranding the Localization Function

    From Cost Center to Growth Catalyst: Rebranding the Localization Function

    From Cost Center to Growth Catalyst, co-written with Kevin O’Donnell—Founder of Global10X and an international growth advisor—equips localization leaders with the strategies, frameworks, and metrics they need to reposition their…

    Read more

  • Phrase – a leader in every language

    Phrase – a leader in every language

    Leading technology analyst firm, Forrester, has named Phrase a Leader in its first Wave™: Translation Management Systems, Q3 2025. We achieved the highest possible scores in 21 of 26 criteria…

    Read more

  • Maximizing Global Ecommerce Sales: How language creates a strategic advantage

    Maximizing Global Ecommerce Sales: How language creates a strategic advantage

    Unlock your ecommerce business’s full potential by leveraging the power of localization. This comprehensive guide reveals how language plays a crucial role in driving global sales, enhancing customer trust, and…

    Read more

  • Your Guide to Website Translation: Unlock Global Growth

    Your Guide to Website Translation: Unlock Global Growth

    Uncover the essential strategies for translating your website & successfully expanding into new international markets. Learn how to overcome common challenges, leverage cutting-edge translation technology, and deliver a seamless multilingual…

    Read more

  • The Ultimate Guide to Creating a Translation Management System RFP

    The Ultimate Guide to Creating a Translation Management System RFP

    Discover the essential steps to choosing a Translation Management System (TMS) that aligns with your organization’s unique needs. This comprehensive guide delves into the intricacies of crafting a robust Request…

    Read more

  • The Localization Playbook for Technical Communication and Documentation

    The Localization Playbook for Technical Communication and Documentation

    With real-world scenarios and a focus on implementing the right technology stack, this playbook equips you with the tools and knowledge to streamline your localization process effectively. Dive in and…

    Read more

  • The localization playbook for development teams

    The localization playbook for development teams

    Delve into these 6 proven and easy-to-implement strategies for keeping developers motivated, empowered, and engaged in a process as complex as software localization.

    Read more

  • The present and future of machine translation

    The present and future of machine translation

    Learn about new technologies to improve MT output quality, the status of the pricing for machine translation post-editing discussion, and how to best shop for MT. This study, co-authored by…

    Read more