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Eliminate Global Friction: 5 ways to make UX less frustrating worldwide

Why is it that your UX is so frustrating, despite all the efforts your business puts into getting it right? We are excited to be back to the Alignment webinar, hosted by Global App Testing, where five expert speakers share actionable insights on how you can make your product less frustrating worldwide—boosting your product’s global NPS and driving user growth.

The webinar in short

The panel of experts talk through which levers we can use to reduce friction. Topics included:

  • Improved site speed
  • Shifting Left in localization
  • Using cultural frameworks
  • Broadening your testing
  • Adapting discovery practices and delivery processes

 

Speakers:

  • Alba Simon, Product Lead at ASICS
  • Olga Safonova, Senior Product Manager at Workday
  • Carolina Freire, Senior Program Manager at Uber
  • Artem Bobrovskiy, Product Manager at Global App Testing
  • Marcs Wilkinson, Director, Product Design at Phrase