Deliver multilingual customer support without compromise

Support teams often struggle to balance operational efficiency with delivering a great customer experience at a global scale.

With Phrase, there’s no trade-off. Real-time, brand-aligned translations are built into your help desk. No delays, no manual steps, no quality trade-offs.

Person wearing a headset working at a computer with multilingual translation graphics, representing Phrase serving a global audience and supporting content in different languages.

How Phrase supports technical authoring teams

Stay in your tool

Deliver multilingual support directly in Zendesk, Salesforce, Intercom, and other help desk platforms without changing how your agents work.

  • Phrase auto-detects the inbound language
  • Instantly translates the full message thread into the agent’s preferred language
  • Agent replies are automatically translated back into the customer’s language
  • Bi-directional translation runs seamlessly without affecting SLAs
A graphic showing multilingual customer support communication bubbles with Phrase branding, including a person holding a phone and another with a headset, representing staying in your tool.

Customized translations

Ensure every reply reflects your brand’s tone and terminology. With Phrase, translations are tailored to your specific voice and glossary rules, improving CSAT and reducing escalations through clearer, more accurate responses.

An illustrated chart showing increasing bars labeled “Terminology” and “Tone of voice,” representing improved quality through customized translations for brand consistency and precise language.

Real-time delivery

Phrase Language AI delivers translations with a ~1-second delay; fast enough for real-time conversations. Whether through our Speed API or out-of-the-box integrations, it’s easy to integrate into your existing workflows.

A stylized graphic showing a central circle labeled “API” with connected nodes and light streaks radiating outward, representing real-time delivery and integration of services.

How Phrase’s customer service translations stand out

See how Phrase compares to other support translation solutions on the market.

Other translation support optionsPhrase
Single engine providers have a more limited offer that is not always ideal for all language pairs.Multiple machine translation engines combined with autoselect ensure top-tier translation quality across more than 800 language pairs.
Limited customization options may result in machine translations that don’t align with your brand’s tone of voice.
Advanced customization options ensure automatic translations use your terminology and reflect your brand’s tone of voice: MT profiles, glossaries, formality settings, custom engines based on your translation memories.
Working in scattered tools prevents the sharing of linguistic resources, leading to inefficiencies and inconsistent quality.Efficiencies of scale by consolidating all your linguistic assets on a single platform. Ensure central oversight on quality by your localization team.
Teams operate in silos and increase operations overhead by purchasing multiple tools.Simplified operations by centralizing the entire organization’s translation needs onto a single platform.
Performance issues and manual tasks can disrupt your business operations.Powerful integrations: Phrase customers value our out-of-the box integrations for their reliability, performance, and automation capabilities, making it suitable to handle high volumes.
Self-serve tools require you to navigate everything on your own, leading to inefficiencies and potential errors.Tailored onboarding and optimization: As an Enterprise customer, you have a dedicated solution architect at your side.
Per agent or per ticket pricing can lead to higher spend.Volume-based pricing – flexible and tailored to your needs.

Get translations delivered directly to your support tools

Receive high-quality, customized translations without leaving your support tech stack.

Zendesk

Enhance ticket deflection and customer retention with Phrase by translating categories, dynamic content, articles, and sections in Zendesk Guide and Support.

Salesforce Knowledge

Provide help to your users int heir language- translate your Salesforce knowledge base articles in Phrase.

Salesforce Service Cloud

Provide world-class multilingual support in Salesforce Service Cloud with instant, brand-aligned translations from Phrase.

Business impact for multilingual support teams

support-icon

Build a world-class support team

Hire the best agents regardless of language. Remove language barriers without compromising on quality, and empower your team to deliver consistent service across every market.

Scalability & cost optimization

Enter new markets faster without expanding your headcount. Phrase helps you handle growing translation volumes efficiently, keeping support costs under control.

happy-icon

Improved customer experience

Deliver fast, clear, and on-brand replies in any language. Phrase enables real-time multilingual support, improving CSAT and first-contact resolution rates.

Flexibility and agility

Support teams can manage language peaks and shifts in demand with ease — without reassigning resources or compromising SLAs.

We received a thorough onboarding from the Phrase team on how to best set up and use the connector between Phrase and Zendesk.

It worked really well and we had no issues at all throughout the process.This helped us swiftly expand our presence into ten new markets for customer support articles which, in consequence, helped reduce the number of tickets processed by the customer support team.

Kasia Bania Senior

Localization Manager

Using the Phrase integration for Zendesk has resulted in a huge reduction of admin tasks and saves us a lot of time.

The connector has completely automated the translation of our support content into 13 languages and has made the whole translation process faster and easier.

ISO27001

GDPR Compliant

PCI DSS

Reliable and secure

The Phrase Localization Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.

FAQs about Phrase

Can Phrase translate tickets in real time?

Yes, agents can auto-translate incoming messages and generate multilingual replies instantly using Phrase inside Zendesk, Salesforce, Intercom, and more.

Will the translation match our brand tone and terminology?

Yes. Phrase uses glossaries, style guides, and translation memory to ensure every response stays on-brand.

How do customer support agents review or adjust translations?

Agents can preview and edit auto-generated responses before sending, with Phrase providing suggestions from MT and AI.

Can we localize our support articles too?

Absolutely. Phrase automates the translation of help center content, FAQs, and product documentation using syncable workflows.

Does this work for outsourced or BPO teams?

Yes, Phrase supports distributed teams with role-based access, shared QA rules, and centralized translation assets.