Home | Awards and reviews | G2

Phrase named Leader by G2

Phrase is proud to be recognized as the global leader in software localization and translation management, and EMEA leader in machine translation, based on 1,000+ verified user reviews. This reflects our commitment to excellence and the trust placed in our technology.

Book a demo

Annual G2 Best Of 2026 Awards

Every year, G2 showcases the highest performing software on their platform. This year, Phrase has earned a spot among the top 50 for Best EMEA Software Companies, Best Development Software Products and Best Content Management Products.

Translation Management

Boost your global growth with the Phrase Localization Platform. Powered by AI, the Phrase Platform automates manual tasks ensuring efficiency and high-quality translations throughout the localization process.

Machine Translation

Enhance your translation workflows with high-quality, cost-effective machine translations by integrating Phrase Language AI. For broader accessibility, provide every employee in your organization with access to fast, secure, high quality machine translation through Phrase Portal.

Software Localization Tools

Secure a competitive edge and enhance customer engagement worldwide with the top-ranked localization solution in the industry. The Phrase Platform streamlines the translation process during software development, automating essential tasks to maximize global content reach while minimizing manual efforts.

Computer-Assisted Translation

Improve brand credibility using unrivaled translation memory, terminology management, and machine translation integration offered by the leading computer-assisted translation (CAT) software.

Customer reviews – genuine insights from those who know us best.

Read Phrase Reviews on G2

How leading companies worldwide use The Phrase Localization Platform

Powering Customer Engagement Worldwide: How Braze Scaled for Global Growth

Braze has long been at the forefront of customer engagement, partnering with over 2,000 global brands across more than 70 countries including Burger King, KFC, Deliveroo, TUI, and Canva. As these brands rely on Braze to build meaningful customer connections across multiple channels and countries, the company itself faces a continuous challenge: how to keep up with the demands of an ever-expanding global marketplace.

Wellhub, the wellness platform making healthier living accessible to millions worldwide

As Wellhub increased its content production and expanded into new markets, its wellness platform needed to keep pace with millions of new employees joining worldwide. By adopting Phrase and training Custom AI on its own content and terminology, the team built an AI-powered foundation for global marketing. Output increased 77% year on year, content costs fell by 70%, and the team now processes millions of words annually, helping Wellhub deliver a consistent wellness experience everywhere it operates.

Zendesk Empowers New Connections through Global Scalability and Superior Localization

Founded in Copenhagen, Denmark, in 2007, Zendesk aims to bring a sense of calm to the chaos of customer service. Now headquartered in San Francisco, Zendesk’s software-as-a-service products are designed to simplify business complexity and help companies make connections with their customers. Zendesk’s products now extend beyond customer service to sales and employee experience. More than 100,000 companies in 160 countries and territories use Zendesk’s products, and its global workforce tops 5,000 employees.

What it takes for 37Games to keep millions of players engaged worldwide

As 37Games expanded its global player base, the operational complexity behind it grew as well. Players expected faster updates, consistent experiences, and content that felt local regardless of where they played. Delivering at live-service speed was becoming increasingly challenging. By rebuilding how global content is managed and delivered, 37Games established a foundation designed for scale and reliability. Updates now reach players faster and more consistently in every region. The company expanded from 10 to 18 languages and now produces nearly 40 million words annually, while freeing teams to focus on quality and long term player engagement.

How a premium sportswear brand set a personal best with 1,400% sales growth in a new market

A global sportswear company with a presence on every continent wanted to deliver a premium customer experience across 20 languages. But global ambition was growing faster than the operations supporting it. Campaigns, product launches, retail store content, and customer communications were all managed by a lean team with no automation or integrations. By building a connected AI-powered global content operation through the Phrase Platform, the team increased output by 78% year-on-year while reducing costs. The company also launched a localized website that drove a 1,400% increase in sales in the target market within six months, and positioned the company to compete for the 80% of the world’s consumers who do not speak English.

Delivering Localization Excellence: How Phrase Accelerated Deliveroo’s Global Expansion

William Shu founded Deliveroo in 2013 after noticing few restaurants in London that delivered food to his office. What started as a mission to bring the best local restaurants to people’s doorsteps has grown into an international operation that provides restaurant and grocery deliveries within 30 minutes or less. Deliveroo now collaborates with roughly 170,000 restaurants and grocery partners in 10 markets, including the UK, France, Kuwait, Singapore, and Hong Kong, with more than 3,500 global employees and 150,000 riders.

When Words Matter: Phrase Helps what3words Address the World in Any Language

what3words launched in 2013 to make it easier for people to find places and get help particularly when in an emergency. Many places in the world, such as rural areas and parks, lack a conventional street address. So what3words divided the world into 3-meter squares and assigned each square its own unique three-word identifier to help people find and share precise locations.

BlaBlaCar Drives Localization Efficiency and Time Savings with Phrase

BlaBlaCar is the world’s leading community-based travel app enabling 26 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 4000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app.

Explore our customers

Want to find out more?

Request a demo

Get in touch