Blog

Expand your knowledge and unlock growth with our insightful collection
of blogs.

  • A robotic hand reaching upward against a blue background, symbolizing AI and technology.

    AI and the transformation of global tech and SaaS

    AI is reshaping how tech and SaaS companies build, personalize, and scale their products. From streamlining workflows to powering global customer experiences, this new era of human-AI collaboration is redefining…

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  • Photo-realistic sheet music featuring developer-style translation code in place of musical notes. The staff lines show snippets like t('auth.signin.button') and JSON structures, combining the aesthetics of musical notation with programming syntax to illustrate the idea of “composable localization.”

    Localization as code: a composable approach to localization

    Why is localization still a manual, disconnected process in a world where everything else is already “as code”? Learn how a composable, developer-friendly approach brings localization into your CI/CD pipeline,…

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  • Sunset over the Lisbon Marriott Hotel, a tall modern building with reflective windows and balconies, which hosted the 2025 Game Quality Forum attended by QA, localization, and game development professionals.

    What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience

    From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…

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  • Close-up of red and white cars parked outside a modern dealership building, representing global automotive expansion and regional market presence.

    The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back

    Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX,…

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  • Gamer playing on a high-end PC in a neon-lit setup, wearing a headset and interacting with an AI-driven video game.

    The AI revolution in gaming: personalization, efficiency, and the bottom line

    AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from a creative…

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  • Two factory workers operating and inspecting automated manufacturing equipment in a smart factory setting.

    Smart factories, smarter risks: How AI is reshaping manufacturing

    Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also poses risks…

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  • From ambition to action: How language leaders can tame the AI beast

    Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management…

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  • A woman in a light sweater sits in a home office, focused on her laptop, representing a developer or content manager working on WordPress localization tasks in a calm, professional environment.

    How to build a scalable WordPress i18n workflow

    WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.

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  • A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

    The AI-shaped (R)evolution of the localization manager’s role

    AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual…

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