Blog

Expand your knowledge and unlock growth with our insightful collection
of blogs.

  • Photo-realistic sheet music featuring developer-style translation code in place of musical notes. The staff lines show snippets like t('auth.signin.button') and JSON structures, combining the aesthetics of musical notation with programming syntax to illustrate the idea of “composable localization.”

    Localization as code: a composable approach to localization

    Why is localization still a manual, disconnected process in a world where everything else is already “as code”? Learn how a composable, developer-friendly approach brings localization into your CI/CD pipeline,…

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  • Sunset over the Lisbon Marriott Hotel, a tall modern building with reflective windows and balconies, which hosted the 2025 Game Quality Forum attended by QA, localization, and game development professionals.

    What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience

    From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…

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  • Illustration of data-driven localization with charts, graphs, and language elements surrounding a dashboard interface, symbolizing Phrase's role in managing multilingual content and analytics.

    Make your localization data work for you: Insights, impact, and automation with Phrase Data

    Learn about the ways strategic teams are leveraging Phrase Data to generate actionable insights and deliver measurable impact.

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  • Close-up of color-coded file folders with blank tabs, representing structured documentation and organization for multilingual localization processes.

    Automating documentation for global markets: Streamlining localization through AI

    Manual localization of product guides, manuals, and technical docs is costly, slow, and error-prone. Discover how AI-powered tools—from machine translation to OCR—streamline the localization process, cut costs, and scale quality…

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  • From MT to market: How Phrase supercharges DeepL with quality, automation, and AI

    See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale MT…

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  • Making LLMs work for multilingual content | Semih Altinay and Miklós Urbán

    Making LLMs work for scalable, brand-consistent multilingual content

    Learn how localization teams are moving from LLM experimentation to operational use. In this webinar recap, we explore practical ways to generate, adapt, and evaluate multilingual content with AI—without sacrificing…

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  • A woman in a light sweater sits in a home office, focused on her laptop, representing a developer or content manager working on WordPress localization tasks in a calm, professional environment.

    How to build a scalable WordPress i18n workflow

    WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.

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  • A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

    The AI-shaped (R)evolution of the localization manager’s role

    AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual…

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  • Localizing Unity games with the official Phrase plugin

    Want to localize your Unity game without the CSV chaos? Discover how the official Phrase Strings Unity plugin simplifies your game’s localization workflow—from string table setup to pulling translations directly…

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