Blog
Expand your knowledge and unlock growth with our insightful collection
of blogs.
- All
- Global business
- Localization strategy
- Machine translation
- Phrase and beyond
- Software localization
- Translation management
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Gaining a strategic advantage: how AI opens borders to SaaS enterprises
SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.
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Localization as code: a composable approach to localization
Why is localization still a manual, disconnected process in a world where everything else is already “as code”? Learn how a composable, developer-friendly approach brings localization into your CI/CD pipeline,…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
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From ambition to action: How language leaders can tame the AI beast
Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management…
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How to build a scalable WordPress i18n workflow
WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.
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The AI-shaped (R)evolution of the localization manager’s role
AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual…
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Localizing Unity games with the official Phrase plugin
Want to localize your Unity game without the CSV chaos? Discover how the official Phrase Strings Unity plugin simplifies your game’s localization workflow—from string table setup to pulling translations directly…
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Global insights, local leaders: What we learned from Loc360° 2025
Discover key insights from Phrase’s Loc360° 2025 series, where global leaders explored AI, strategy, and the evolving role of localization across Paris, Tokyo, Berlin, and Dallas.
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Internationalization beyond code: A developer’s guide to real-world language challenges
Discover how language affects your UI. From text expansion to pluralization, this guide explores key i18n pitfalls and best practices for modern web developers.
