Leveraging AI for Global Growth
In a world where the business landscape evolves faster than ever, artificial intelligence (AI) is emerging as a powerful tool for overcoming the challenges of international expansion.
From automating complex tasks to enhancing customer experiences, AI enables businesses to enter new markets with greater speed and efficiency.
Localization, the process of adapting your product, service or content to meet the specific needs of different markets, is critical to your international success. And AI is the key to making this process more effective and scalable.
Previously, we discussed the exciting opportunities and challenges of expanding internationally. Now, let’s dive into how AI can address these challenges and accelerate your global success.
Audio Version
Prefer to listen to this blog post? Listen to our AI-powered podcast version of this blog, and learn how artificial intelligence accelerates international growth by automating localization, enhancing customer experiences, and speeding up market entry.
The Power of AI to Build Deeper Customer Connections while Saving Time and Costs
Localization is much more than just translation; it’s about forging meaningful connections with your customers.
While translation focuses on converting text from one language to another, localization ensures that every aspect of your business feels native to the target market.
AI can play a transformative role in localization, enhancing how businesses connect with customers on a deeper level.
By leveraging AI, businesses can automate and optimize various aspects of localization, ensuring that content, products, and services feel genuinely tailored to each market.
For example, AI-enabled localization tools can review machine-translated content and accurately identify potential quality issues, removing the need for humans to check all content in detail.
Instead, they can focus on the material that needs the most attention. Additionally, AI with generative capabilities can refine translations to better align with your brand voice or fit specific web or app components, saving your team from manual rewrites.
AI-powered tools can analyze local preferences and behaviors, offering insights that help customize everything from product features and marketing strategies to customer support and payment models.
Additionally, AI can enhance real-time translations and cultural adaptations, ensuring that language nuances, tone, and context are spot-on.
This level of personalization enables businesses to scale localization efforts efficiently, making every interaction feel more authentic, relevant, and aligned with the unique needs of each market, fostering stronger customer relationships.
Success Story:
BlaBlaCar has saved more than 100 hours on localization per year, Heetch saw a 100% saving in developer time, and FUJIFILM reduced the need for human pre- and post-processing of its translations by 50%.
Scalability
By increasing the level of automation and reducing the fraction of content requiring translator post-editing and review, AI enables your team to manage localization efficiently, allowing your business to scale globally more quickly.
By freeing up localization team time, you can reduce the cost of entering new markets while empowering the same team to handle an increased workload.
Success Story: Business Scalability
what3words uses Phrase to manage translations into 60+ languages, which has been a key enabler of its worldwide expansion.
Speed to Market
Time is of the essence when entering new markets or rolling out new features globally.
AI-enabled localization software can compress the duration of your localization work, allowing you to enter new markets faster and accelerate subsequent releases of products, services, or functionality in these geographies.
Success Story: Fast Feature-Rollout
Deliveroo uses Phrase to enable rapid rollouts of new features across the markets it operates in, thereby ensuring its customers around the world can benefit from its latest innovations as quickly as possible.
Enhancing Customer Experience
AI-equipped localization tools improve the overall quality of your offering in each market, making it easier to create the seamless, high-quality user experiences that attract and delight customers, turning them into brand advocates.
Success Story: High-Quality Customer Experience
A well-known fashion retailer is achieving 100% matches for its machine-driven translations of short sentences, thereby offering a high-quality experience across all its markets.
Conclusion: AI as a Catalyst for Global Success
AI is not just a tool for overcoming the challenges of international expansion—it’s a catalyst for achieving faster, more efficient, and more successful global growth.
In our next post, we’ll explore how to choose the right AI tools to support your expansion and look at the future of AI in global business.
