Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows with built-in quality checks, terminology control, and governance. Learn practical strategies to accelerate content delivery without sacrificing compliance, brand consistency, or customer experience.

Relevance or ruin. That is today’s retail reality. With margins shrinking, loyalty harder to secure, and competitors expanding fast, growth now depends on delivering timely, personal, and locally resonant experiences. Consistency and speed are no longer enough; retailers must align systems, teams, and tools to convert trust into lasting value. AI is the critical enabler, powering content, communication, and operations to reduce delays, control costs, and build customer confidence across markets.

Localization is no longer just about translation. It’s about strategy, technology, and growth. As AI transforms the field, professionals face new complexity and isolation. Communities like Loc Leaders help them share knowledge, build confidence, and shape the industry’s future.

Understand the importance of cultural relevance for brands; TikTok's Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.

As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning, featuring real-world examples, insights, and a look at why legacy tools are no longer enough.

SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.

From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most urgent challenges, emerging tools, and practical strategies shaping quality in modern game development—plus insights from Phrase’s panel with Unity and AWS on building smarter, scalable pipelines.

Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management to agentic AI and innovation culture.

AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual content creation, and generative AI. Discover how the role is shifting from behind-the-scenes execution to organizational impact.