A tagline, a legal clause and a product description go wrong in different ways, so they shouldn’t share a workflow. Here’s how to decide what to automate for each content type, how to check it, and where a person still needs to be involved. My team looks after Phrase’s own localization, and we don’t use […]

Most translation workflows are optimized for speed and cost. Regulators care about something else: getting it right, and being able to prove it. When a national competent authority asks about a translated Key Information Document (KID), it rarely asks how quickly the translation was turned around. It asks who reviewed the disclosure, when, and on […]

At the first Phrase Summits in San Francisco and London, enterprise leaders showed how AI is expanding their teams’ contribution to the business. Automation results are helping them earn a more strategic role, with growing responsibility for AI governance and process design. Hands-on sessions turned ideas into working solutions, while conversations with peers gave attendees new approaches to take back to their organizations.

Sean Hopwood built his company’s own AI translation model to meet specific client needs. He also credits platforms such as Phrase with helping him grow Day Translations, and believes adopting those tools earlier would have helped the business grow further. His experience raises a question for leaders investing in AI. Which capabilities justify the ongoing commitment of building and maintaining them? This article explores the obligations behind internal AI builds and offers a framework for deciding where to build and where to buy.

Are customers committed to your brand, or would leaving be too much effort? Insights from Raja Rajamannar, Mastercard Senior Fellow and Former CMCO, challenge what repeat purchases tell us about loyalty and where global businesses should invest to give customers a reason to stay. Some customers love your brand. Others would leave if it didn’t mean moving their data or learning another system. They keep buying, so it is easy to mistake the inconvenience of leaving for loyalty. You could be spending a fortune on rewards for customers who stay because switching is a hassle. What happens when a competitor offers to handle the move for them?

How much of your brand investment still works when customers encounter your business through an interface you do not control? Wordless logos offer a revealing test of recognition, with wider implications for how global brands preserve meaning across markets. Insights from Raja Rajamannar, Mastercard Senior Fellow and Former CMCO, inform an examination of how global brands build recognition and preserve meaning across markets.

Companies can enter a new market with a strong growth plan and still leave customers with an experience shaped somewhere else. Drawing on new research and insights from leaders at AWS, Monzo and The Culture Factor Group, this article examines why customer experience is becoming the clearest measure of successful expansion.

AI has made content abundant and easier to produce. Credibility has replaced attention as the scarce resource. The organizations that invested in editorial discipline when everyone else was chasing volume are now collecting the dividend.

In India, the same reader is worth a dollar in English and 25 cents in another language. The advertising industry prices by language rather than by person, creating a fundamental disconnect between audience scale and commercial value. For global businesses, that raises a bigger question about how well they really understand multilingual customers.