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Global business

Localization and accessibility share the same mission

Localization and accessibility share a common goal: making digital content usable for everyone, regardless of language or ability. As organizations scale globally, combining both disciplines is essential to delivering inclusive, effective, and compliant digital experiences.

Localization strategy

Chris Dell: Former Booking.com exec on the hidden operating system behind global scale

Chris Dell spent 14 years building content at Booking.com, but his perspective goes far beyond volume. In this episode, he explores why content is the hidden operating system behind global scale, how trust is built through every asset, and why AI demands discipline rather than hype.

Localization strategy

Why high-quality automatic subtitling is harder than it looks

Subtitles are more than text on screen. Explore why segmentation, typography, and AI make automatic subtitling far more complex than it first appears.

Global business

Global travel growth is accelerating, but conversion and loyalty are won locally

Every head of product knows that users want to feel at ease and well understood when they use a new app or website. If travel brands can achieve this by adapting to each user’s culture, language, and predicted behaviour, they’ll inspire referred business and customer trust

Localization strategy

Why localization ecosystems outperform traditional vendor setups: Insight from Argos Multilingual and Personio

Localization teams often spend more time coordinating vendors than managing translation. In this webinar discussion, Personio, Argos Multilingual, and Phrase explore how ecosystem collaboration can remove operational friction and help localization leaders focus on strategy instead of coordination.

Localization strategy

The cloud nexus: Localized infrastructure and the next tech revolution

Hybrid cloud, edge AI and 5G are transforming how global technology platforms operate. As infrastructure becomes more distributed, companies must manage new challenges around compliance, content delivery, and regional regulation. This article explores why localization is moving from a UI task to an infrastructure-layer capability, helping enterprises deliver compliant, trustworthy experiences across distributed cloud environments.
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Global business

Enterprise localization platform comparison: Phrase vs Smartling, XTM, Lokalise and more

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global growth.
Promotional graphic for the Phrase webinar ‘Mastering Language Tech Migration’ showing session title and visual elements representing language technology.

Localization strategy

Mastering language tech migration: Lessons from Kayak and Pega

Language technology migration is often seen as disruptive and resource-heavy. Leaders from Kayak and Pega share how migration can become a strategic redesign moment rather than a system replacement exercise.

Global business

Monzo’s Freddie Braun on designing trust at scale

In fintech, trust is not translated. It is designed. Freddie Braun, Localization and International Content Lead at Monzo, explains how culturally intentional source content, structured voice systems, and early localization involvement help brands scale globally without losing credibility, clarity, or brand coherence.