Localization is shifting from delivery to global intelligence. Loc360° and UnLOCked 2025 brought together leaders from AWS, Microsoft, Uber, Booking.com, Nike, and more to explore AI governance, business impact, and the rise of data-literate localization leadership.

In conversation with Phrase CEO Georg Ell, CX Journey founder Annette Franz shares why culture must act as an organization’s operating system — driving every decision, behavior, and customer interaction. Learn how leaders can align teams, scale trust globally, and create lasting connections between employees and customers.

Companies that tailor content for each region see stronger engagement, faster conversions, and shorter time to market. By adapting communications to local audiences, they build trust, improve efficiency, and drive growth. AI-powered language technology platforms like Phrase make this process scalable and cost-effective across global operations.

Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows with built-in quality checks, terminology control, and governance. Learn practical strategies to accelerate content delivery without sacrificing compliance, brand consistency, or customer experience.

Relevance or ruin. That is today’s retail reality. With margins shrinking, loyalty harder to secure, and competitors expanding fast, growth now depends on delivering timely, personal, and locally resonant experiences. Consistency and speed are no longer enough; retailers must align systems, teams, and tools to convert trust into lasting value. AI is the critical enabler, powering content, communication, and operations to reduce delays, control costs, and build customer confidence across markets.

Localization is no longer just about translation. It’s about strategy, technology, and growth. As AI transforms the field, professionals face new complexity and isolation. Communities like Loc Leaders help them share knowledge, build confidence, and shape the industry’s future.

Understand the importance of cultural relevance for brands; TikTok's Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.

As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning, featuring real-world examples, insights, and a look at why legacy tools are no longer enough.

SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.