The best market launches are the ones you forget happened.  No last-minute translation scramble and no war room…just a new locale going live roughly on time while the team gets on with the next thing. Call it the non-event: localization that ships without anyone noticing it did. For product managers running global products, that’s the […]

Building on Part 1's case against the post-editing paradigm, Alon Lavie outlines a new model for human-AI collaboration in translation. Today's LLMs make it possible to rethink translation as an adaptive, interactive process where human experts steer AI systems rather than correct their output. The technology is advancing fast, but the bottleneck remains systems integration

Every global company has the meeting: a campaign lands at home and falls flat everywhere else. The instinct is to fix the translation. The real problem started much earlier. Here's what the most internationally mature companies are doing instead.

MQM was the most robust answer we had for human evaluation. Automated evaluation is a different problem, and the seams are starting to show.

When AV runs outside your TMS, terminology drifts and consistency breaks down. Phrase Studio closes that gap by running subtitling, dubbing, and voice-over inside the same workflow your text content already uses.

Most announcements work like this. A company describes what it intends to build, frames it as a vision, and asks you to believe the future they're describing. This post is different (and longer than most!).

The instinct to build is strongest in engineering-led companies. But maintaining a localization platform over time is a different problem than building a proof of concept -- and most organizations underestimate the difference.

The companies capturing real value from AI aren't the ones with the biggest budgets or the most sophisticated tooling. They're the ones that understood early that the technology was never going to be the hardest part.

When you break global revenue down by individual market, patterns emerge that should be driving strategic decisions. Most companies don't have the reporting infrastructure to see them.