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Abstract representation of flowing digital data with hexagonal patterns, depicting the concept of AI and technology in translation and localization.

Global business

Enterprise localization platform comparison: Phrase vs Smartling, XTM, Lokalise and more

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global growth.
Promotional graphic for the Phrase webinar ‘Mastering Language Tech Migration’ showing session title and visual elements representing language technology.

Localization strategy

Mastering language tech migration: Lessons from Kayak and Pega

Language technology migration is often seen as disruptive and resource-heavy. Leaders from Kayak and Pega share how migration can become a strategic redesign moment rather than a system replacement exercise.

Global business

Monzo’s Freddie Braun on designing trust at scale

In fintech, trust is not translated. It is designed. Freddie Braun, Localization and International Content Lead at Monzo, explains how culturally intentional source content, structured voice systems, and early localization involvement help brands scale globally without losing credibility, clarity, or brand coherence.

Localization strategy

How localization leaders are redefining their roles to win in 2026

As global organizations scale, localization teams are rethinking how their work is defined and measured. Insights from Notion and SurveyMonkey on roles, metrics, and influence.

Localization strategy

The opportunity to adapt for local markets: 5 U.S. businesses prioritizing sustainability and ESG

Sustainability and ESG strategies only scale when global ambitions are adapted to local cultures, languages, and expectations. This article explores why local relevance matters and highlights five US businesses turning sustainability commitments into measurable impact.

Global business

Zappi’s Nataly Kelly: Why localization is the growth strategy most leaders overlook

Localization is often seen as a cost, but Nataly Kelly argues it is one of the most powerful drivers of global growth. By tying localization to revenue, aligning teams around cultural fluency, and designing customer experiences that adapt to local expectations, companies can strengthen relationships and scale more effectively in every mark

Localization strategy

Speaking the language of business: A 3-part framework to prove localization’s impact

Localization teams often struggle to communicate their impact in a way executives understand. This guide introduces a practical three-part Success Statement framework that helps teams align with business goals, speak the language of impact, and clearly show how their work drives global growth, customer value, and operational efficiency.

Localization strategy

The language of connection: Insight from TikTok, Canva, TeraData and more.

In a world saturated with content, connection—not volume—creates impact. Businesses that align authenticity, cultural fluency, and trust across teams and markets build more resilient brands. From marketing to AI governance, leaders are redefining relevance through human-centered design, transparency, and long-term customer relationships.

Localization strategy

The rise of the global intelligence function: Inside Loc360° 2025

Localization is shifting from delivery to global intelligence. Loc360° and UnLOCked 2025 brought together leaders from AWS, Microsoft, Uber, Booking.com, Nike, and more to explore AI governance, business impact, and the rise of data-literate localization leadership.