Skip to main content

Global business

The $549 Billion Industry Where Content Is Clinical Infrastructure

A physician choosing a medical device is making a decision with consequences far beyond the brand. After more than 40 product launches across 135 countries, Cordis marketing leader Terrence Wiggins has seen how much trust depends on the information surrounding that device. Now AI is increasing content volumes just as regulation demands greater control.For MedTech companies, content now affects far more than communication. It can determine whether a product reaches a market and how safely it is used.

AI

The judgment layer

At the 2025 Indie Game Awards, two prizes were withdrawn over AI use that never appeared in the finished product. This article examines the question that controversy exposed, and proposes a four-part framework for deciding where automated execution should stop and who is accountable when it doesn’t.

Machine translation

Why the post-editing paradigm is breaking down in the age of LLMs

Progress in translation quality is no longer driven primarily by better models. It's driven by how those models are orchestrated, and the gap between a well-orchestrated system and a one-shot prompt is only widening.

Global business

Why video localization belongs in your core workflow

For many localization teams, video still sits outside the system. Text moves through mature workflows, while audio and video rely on separate vendors, tools, and review processes. The next step is not simply localizing more video, but integrating it into the operating model for global content.

Phrase and beyond

Why accessibility matters in translation tools: Improving our CAT editor

Accessibility is shaping the future of translation tools. Learn how WCAG-aligned improvements in the Phrase CAT editor are helping linguists work faster, with greater clarity and fewer barriers.
Georg Ell, CEO of Phrase in light blue shirt with arms crossed in front of Forbes logo and Phrase brand mark on blurred office background

Global business

Build or buy? You’re probably asking the wrong question

Building a translation prototype is easy. Making it work at scale is another story. This article explores why most organizations succeed with a hybrid approach: buy the infrastructure and build the capabilities that differentiate their business.

Localization strategy

Why localization ecosystems outperform traditional vendor setups: Insight from Argos Multilingual and Personio

Localization teams often spend more time coordinating vendors than managing translation. In this webinar discussion, Personio, Argos Multilingual, and Phrase explore how ecosystem collaboration can remove operational friction and help localization leaders focus on strategy instead of coordination.
Abstract representation of flowing digital data with hexagonal patterns, depicting the concept of AI and technology in translation and localization.

Global business

Enterprise localization platform comparison: Phrase vs Smartling, XTM, Lokalise and more

What is the best language technology platform for your business? Discover the best fit in our practical 2026 guide to choosing the right translation management system or localization platform for global growth.

AI

How to evaluate AI for multilingual content without the guesswork

AI is transforming multilingual content, but many teams still struggle to measure whether it delivers real value. This Phrase guide outlines a practical approach to evaluating AI across time, cost, and quality, helping organizations move from scattered metrics to confident, business-aligned decisions.