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Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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Stop measuring accuracy. Start measuring impact.
Generative AI has changed the economics of content. Businesses can now produce material at unprecedented scale and speed. For leaders under pressure to expand globally and accelerate growth, this looks…
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The transformative power of multidimensional content
Content is undergoing a fundamental shift. What began with multilingual delivery and later expanded into multimodal formats like video, voice, and interactive experiences is now evolving into something far more…
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How can travel companies expand rapidly without losing customer connection?
From localization to personalization, growing travel businesses must make the most of technology to ensure they adapt to each individual market. This means going beyond mere efficiency and seeking true…
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Gaining a strategic advantage: how AI opens borders to SaaS enterprises
SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.
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When personalization doesn’t scale: Fixing the hidden gaps in global campaign execution
Personalization boosts engagement and loyalty, but scaling it globally introduces hidden pitfalls. Discover how to bridge the consistency, relevance, and execution gaps to deliver truly personalized experiences worldwide.
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Retail’s AI dilemma: smarter, faster, but still missing the human touch?
Retailers are racing to adopt AI, but speed alone isn’t enough. This article explores how AI-powered localization enables hyper-personalized, culturally relevant experiences that drive growth, customer loyalty, and global expansion.…
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The Emoji is the new Lingua Franca… but are we all speaking the same way?
Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
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Automated quality assessment of GenAI-based translation
As GenAI reshapes enterprise translation, legacy quality metrics fall short. This post explores new methodologies—from Auto Adapt evaluations to LLM-as-a-judge—to assess translation accuracy, consistency, and fit-for-purpose at scale.
