How Online Retailer Trenýrkárna.cz Slashed Costs and Expanded to 23 Countries in Record Time
Founded in 2012, Trenýrkárna.cz is the leading online retailer of men’s underwear in the Czech Republic. The company offers its own brands, including STYX, NEDETO, and Pietro Filipi, alongside globally recognized names like Hugo Boss and Tommy Hilfiger. With a strong focus on speed and customer service, Trenýrkárna.cz has set the standard for delivery, offering next-day service across the country.
Challenge
A flexible, cost-effective solution for scaling
As Trenýrkárna.cz sought to scale its operations beyond the Czech Republic, it faced several business challenges. Expanding to each new country required websites and customer facing content in local language, which demanded significant translation and localization work.
“Our previous approach with external agencies was too slow and expensive. Each market cost us around €30,000, and translations took up to two weeks, which delayed our market launches,” stated Vojtěch Studnička, Trenýrkárna’s Expansion Director. With plans to scale rapidly across Europe, the company needed a more efficient and scalable solution for managing translations and localization across multiple countries simultaneously.
SOLUTION
Transitioning from local leader to global e-Commerce player with Phrase
Trenýrkárna.cz evaluated multiple translation and localization solutions before choosing Phrase. It needed technology that could meet its requirements for scalability, speed, and cost-effectiveness. Traditional translation agencies proved too slow and expensive, and other software solutions lacked the flexibility Trenýrkárna.cz required to manage the translation and localization of multiple country websites simultaneously.
Trenýrkárna.cz adopted Phrase to support its ambitious expansion plans across Europe. The company shifted from external translation agencies to managing translations in-house with Phrase’s AI-powered machine translation, for fast, accurate and reliable translations, supported by human proofreading for critical elements.
The integration of Phrase significantly improved its workflow. “Phrase made our international expansion possible. It saved us time, money, and allowed us to scale faster than we ever thought possible,” said Vojtěch.
The Phrase Localization Platform is so easy to use and manage. One person can handle it, and with two people, we also have time to focus on more strategic initiatives.
Vojtěch Studnička
EXPANSION DIRECTOR
Trenýrkárna.CZ
Explore the measurable impact of Phrase on Trenýrkárna.cz’s expansion plans
Why Phrase?
Trenýrkárna.cz selected Phrase because it provided the ideal solution for its need to manage translations efficiently and scale rapidly, without the high costs and delays they faced with traditional agencies.
By using Phrase’s machine translation technology combined with selective human oversight, Trenýrkárna.cz was able to reduce translation costs. Phrase also dramatically reduced its time-to-market, allowing new product descriptions and website updates to be translated in just a day—what previously took weeks with an agency. “It now takes one day to manage translations that used to take two weeks,” Vojtěch added.
Furthermore, Phrase offered the flexibility to manage translations across multiple markets simultaneously, allowing Trenýrkárna.cz to operate efficiently with a small team. Ultimately, Phrase enabled it to meet its growth goals quickly, cost-effectively, and without the need for a large, resource-intensive operation.
Thanks to Phrase, Trenýrkárna.cz expanded from three countries to 23 in just two years. Without Phrase, it would have taken us closer to five years to reach where we are today.
Vojtěch Studnička
EXPANSION DIRECTOR
Trenýrkárna.CZ
BENEFITS
5 Times Faster expansion, at a fraction of the cost
The integration of Phrase transformed Trenýrkárna’s approach to international expansion, providing both cost savings and operational efficiency. The company’s ability to streamline translations and localization efforts has been a critical factor in its successful entry into 23 new markets. Key business results include
- Expanded Footprint in Record Time: Thanks to Phrase, Trenýrkárna.cz expanded from three countries to 23 in just two years. “Without Phrase, it would have taken us close to five years to reach where we are today,” Vojtěch advised.
- 85% Cost Reduction: Transitioning to Phrase saved Trenýrkárna.cz significant amounts of money, freeing up funds to invest in further expansion efforts and other critical areas of the business.
- Improved Operational Efficiency: Phrase enabled the company to manage translations in-house, without the need for a large team. “The Phrase Platform is so easy to use and manage. One person can handle it, and with two people, we also have time to focus on more strategic initiatives,” Vojtěch highlighted. This lean operational model allowed Trenýrkárna.cz to maintain agility even as it scaled.
- Enhanced Customer Experience: Positive reviews and high customer satisfaction in new markets, especially Germany and Romania, validated the success of Trenýrkárna’s expansion. The company achieved an impressive 4.8 out of 5-star rating on trusted review platforms, driven by its ability to localize content swiftly and efficiently. Its reputation was further strengthened by fast delivery times, solidifying its position in these markets.
Conclusion
Phrase – a Key Enabler for Trenýrkárna’s Unstoppable Global Growth
Phrase has been a crucial enabler of Trenýrkárna’s international growth. By streamlining translation processes and significantly reducing costs, Phrase allowed the company to expand into 23 countries in just two years. The cost savings, faster time-to-market, and operational agility gained through Phrase have empowered Trenýrkárna.cz to scale rapidly while maintaining a lean team. As the company continues to grow, it sees Phrase as a key partner in its ongoing global expansion, with plans to explore more advanced AI translation capabilities in the future.
Phrase made our international expansion possible at Trenyrkarna. It saved us time and money, and allowed us to scale faster than we ever thought possible.