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Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

Globe on an orange background | Phrase

Article | The Association of National Advertisers

7 Best Practices for Promoting Your Brand Overseas

Think global, act local! Discover how localization, beyond mere translation, is a game-changing strategy for businesses looking to expand globally.

Pamela Ghosal, Head of Brand and Communications, Phrase

Country switcher | Phrase

Q&A | StreetFight Magazine

Getting Your Local, Foreign “Phrase” Just Right—Q&A with Jason Hemingway, CMO

Discover how Phrase helps companies unlock language to unlock new opportunities by conquering global markets with cutting-edge localization technology.

Kathleen Sampey, Content Writer, TKS Media

The feature of technology panel | Phrase

Video | Plunet Business Manager (YouTube)

The Future of Technology in Language Industry

Translation and tech evolve rapidly. This Plunet Summit 2023 panel discussion, offers insights into the future of the language industry’s technology.

Plunet Summit 2023

Localisation personalisation | Phrase

Article | Customer Think

Failure to Localize Is Undermining Your Massive Personalization Investment

Redefining personalization as a customer-centric approach, this article emphasizes localization's role in enhancing customer relevance and impact.

Jason Hemingway, Chief Marketing Officer, Phrase

Earth viewed from space | Phrase

Article | CMO Alliance

6 Steps to a Successful Market Expansion

Uncertain economic times can be daunting, but growth is crucial. Unlock fresh opportunities for business expansion with these actionable insights.

Jason Hemingway, Chief Marketing Officer, Phrase

Illustration of a hand holding a phone | Phrase

Article | The Association of National Advertisers

3 Ways Software Is Fueling Localized Marketing at Scale

Advances in machine translation enhance localization for culturally sensitive user experiences, making it a strategic growth driver for businesses.

Ian Woolley, Chief Revenue Officer, Phrase

illustration of leveraging AI for content creation | Phrase

Article | MarTech Series

How to Leverage AI for Content Creation and Localization

AI enhances multilingual marketing but can't match human sophistication. This article explores 3 strategies to rely on to balance AI and human input.

Andrea Tabacchi, Chief Customer Officer, Phrase

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