Real answers from Phrase’s own experts, the people who field these questions from customers every day.
Straight answers to the seven questions finance, engineering, and leadership ask before they sign off on a new platform.
Most localization platform migrations are decided after the demo. Finance wants to know what it really costs, engineering wants to know what will break, and sooner or later someone senior asks whether AI could just do the job instead.
This guide works through the seven questions that come up most often once you’re close to sign-off. The answers come from the Phrase experts who field them every day, from our Chief Customer Officer to our Director of AI Research. For each one, you’ll get the reality behind the worry and a few talking points you can take straight into the meeting.
Some of the answers are more candid than you might expect from a vendor. A large migration can take up to a year. Running two systems side by side for a while is normal. Better to set that expectation early than explain it later.
“Don’t be tempted to undersell the timeline. For a large organization it can take up to a year, sometimes more, from first serious conversation to a fully onboarded team. That’s realistic.”
Andrea Tabacchi Chief Customer Officer, Phrase
Phrase recognized as a Leader in the Forrester Wave™
We scored top marks in 21 of 26 criteria, setting the benchmark for enterprise language technology.
