Blog
Expand your knowledge and unlock growth with our insightful collection
of blogs.
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- Global business
- Localization strategy
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- Phrase and beyond
- Software localization
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Retail’s AI dilemma: smarter, faster, But still missing the human touch?
Retailers are racing to adopt AI, but speed alone isn’t enough. This article explores how AI-powered localization enables hyper-personalized, culturally relevant experiences that drive growth, customer loyalty, and global expansion.…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
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AI and the transformation of global tech and SaaS
AI is reshaping how tech and SaaS companies build, personalize, and scale their products. From streamlining workflows to powering global customer experiences, this new era of human-AI collaboration is redefining…
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The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back
Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX,…
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The AI revolution in gaming: personalization, efficiency, and the bottom line
AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from a creative…
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Smart factories, smarter risks: How AI is reshaping manufacturing
Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also poses risks…
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From ambition to action: How language leaders can tame the AI beast
Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management…
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How global mobility platforms are redefining speed through language
Discover how top mobility providers like Uber, BlaBlaCar, and Heetch are turning localization into a growth driver—boosting release speed, customer experience, and operational efficiency.
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The business case for global expansion: Key metrics and market trends
Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights for smarter…
