Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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The rise of the global intelligence function: Inside Loc360° 2025
Localization is shifting from delivery to global intelligence. Loc360° and UnLOCked 2025 brought together leaders from AWS, Microsoft, Uber, Booking.com, Nike, and more to explore AI governance, business impact, and…
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10 data points every executive should know about global growth
Winning in global markets requires more than presence. These data points reveal how leading companies are adapting products, communication, and customer experiences to compete internationally. From AI workflows to multilingual…
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Annette Franz: Culture is the operating system: how leaders connect employee and customer experience globally
In conversation with Phrase CEO Georg Ell, CX Journey founder Annette Franz shares why culture must act as an organization’s operating system — driving every decision, behavior, and customer interaction.…
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From cost center to growth engine: proving the ROI of adapting for global audiences
Companies that tailor content for each region see stronger engagement, faster conversions, and shorter time to market. By adapting communications to local audiences, they build trust, improve efficiency, and drive…
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Too many markets, not enough time: How teams can deliver globally without burning out
Teams can scale global content delivery without burnout by automating repeatable tasks, reusing validated assets, and centralizing orchestration across departments. Platforms like Phrase connect people, tools, and workflows, reducing manual…
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JLL’s Lorena Morales on unlearning, alignment, and the human side of global growth
Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, shares how unlearning old playbooks, aligning teams around trust, and using AI as an enabler—not a replacement—helped her scale…
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Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer
Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of…
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Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally
AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move…
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The hidden cost of expansion: why global manufacturers struggle to get it right
For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
