Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer
Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of…
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Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally
AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move…
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The hidden cost of expansion: why global manufacturers struggle to get it right
For manufacturers, making sure their content matches their audience isn’t a finishing touch — it’s the infrastructure that ensures global ambition translates into sustainable success.
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Brian Klaas: Embracing chaos: why leaders must rethink control, resilience, and trust
Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work.
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Beyond words: The AI breakthroughs powering global connection
AI is streamlining and disrupting any number of industries. But for brands that want to compete globally, its impact on communication is nothing short of revolutionary.
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The new rules of global e-learning: AI, cloud platforms, and smarter content workflows
As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning,…
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Stop measuring accuracy. Start measuring impact.
Generative AI has changed the economics of content. Businesses can now produce material at unprecedented scale and speed. For leaders under pressure to expand globally and accelerate growth, this looks…
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The transformative power of multidimensional content
Content is undergoing a fundamental shift. What began with multilingual delivery and later expanded into multimodal formats like video, voice, and interactive experiences is now evolving into something far more…
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How can travel companies expand rapidly without losing customer connection?
From localization to personalization, growing travel businesses must make the most of technology to ensure they adapt to each individual market. This means going beyond mere efficiency and seeking true…
