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Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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The new rules of global e-learning: AI, cloud platforms, and smarter content workflows
As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning,…
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Stop measuring accuracy. Start measuring impact.
Generative AI has changed the economics of content. Businesses can now produce material at unprecedented scale and speed. For leaders under pressure to expand globally and accelerate growth, this looks…
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The transformative power of multidimensional content
Content is undergoing a fundamental shift. What began with multilingual delivery and later expanded into multimodal formats like video, voice, and interactive experiences is now evolving into something far more…
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How can travel companies expand rapidly without losing customer connection?
From localization to personalization, growing travel businesses must make the most of technology to ensure they adapt to each individual market. This means going beyond mere efficiency and seeking true…
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When personalization doesn’t scale: Fixing the hidden gaps in global campaign execution
Personalization boosts engagement and loyalty, but scaling it globally introduces hidden pitfalls. Discover how to bridge the consistency, relevance, and execution gaps to deliver truly personalized experiences worldwide.
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Retail’s AI dilemma: smarter, faster, but still missing the human touch?
Retailers are racing to adopt AI, but speed alone isn’t enough. This article explores how AI-powered localization enables hyper-personalized, culturally relevant experiences that drive growth, customer loyalty, and global expansion.…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
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AI and the transformation of global tech and SaaS
AI is reshaping how tech and SaaS companies build, personalize, and scale their products. From streamlining workflows to powering global customer experiences, this new era of human-AI collaboration is redefining…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
